Pradyumn Pasari

Global Growth & India AI Marketing Lead

Pradyumn Pasari is a seasoned marketing professional with a diverse background spanning the technology, automotive, and e-commerce industries. As the Global Growth & India AI Marketing Lead at HP, he drives innovative marketing strategies to propel the company's global expansion and AI-powered solutions. Leveraging his extensive industry expertise, Pradyumn also serves as an Advisor for AI in India at MMA Global, contributing his insights to shape the future of marketing and technology.

Professional Experience

Current Roles

Global Growth & India AI Marketing Lead, HP (2022 - Present)

Spearheading the development and execution of strategic marketing initiatives to accelerate HP's global growth and AI-driven product offerings.

Collaborating cross-functionally to identify and capitalize on emerging market trends, positioning HP as a thought leader in the AI and technology space.

Driving impactful brand campaigns and digital marketing initiatives to enhance customer engagement and brand awareness across India and international markets.

Advisor - AI (India), MMA Global (2023 - Present)

Providing strategic guidance and industry expertise to support the development of MMA Global's AI-focused initiatives in the Indian market.

Collaborating with industry leaders to shape the future of marketing and technology, with a focus on AI adoption and implementation.

Advocating for the responsible and ethical use of AI in marketing and business applications.

Career Progression

Country Marketing Manager, HP (2021 - 2022)

Developed and executed successful marketing campaigns that drove measurable brand growth and customer engagement in the Indian market.

Spearheaded the launch of innovative product lines, utilizing data-driven insights to optimize marketing strategies and improve ROI.

Collaborated with cross-functional teams to enhance brand positioning and strengthen HP's market leadership in India.

Senior Marketing Manager, Flipkart (2019 - 2021)

Played a pivotal role in driving the e-commerce platform's growth and brand visibility through impactful marketing campaigns.

Leveraged data analytics to identify customer preferences and optimize marketing strategies, leading to a 23% increase in customer acquisition.

Developed and implemented successful brand partnership initiatives, resulting in increased customer engagement and revenue.

Brand and Digital Manager, Bajaj Auto Ltd. (2017 - 2019)

Revamped the brand's digital presence and social media strategy, leading to a 37% increase in online engagement and a 15% boost in website traffic.

Designed and executed comprehensive marketing campaigns that contributed to a 19% increase in product sales across key markets.

Collaborated with cross-functional teams to enhance brand positioning and create innovative customer experiences.

Education

Master of Business Administration (MBA), Marketing, Symbiosis Institute of Business Management, Pune

Bachelor of Engineering (B.E.), Mechanical Engineering, Visvesvaraya Technological University, Bangalore

Areas of Expertise

Omni-channel marketing strategy

Data-driven marketing analytics

Brand development and positioning

Digital marketing and social media

Emerging technology integration (AI, IoT)

Cross-functional collaboration and stakeholder management

Professional Impact

Recognized as a thought leader in the field of AI-powered marketing, featured in industry publications and invited to speak at leading marketing conferences.

Drove a 27% increase in HP's global market share through the successful implementation of innovative marketing campaigns and data-driven strategies.

Played a pivotal role in the launch of Flipkart's first AI-powered personalization engine, resulting in a 19% uplift in customer engagement and a 15% boost in conversion rates.

Awarded the "Marketer of the Year" by the Marketing Association of India for his contributions to the industry.

Conclusion

With a proven track record of driving growth, innovation, and digital transformation, Pradyumn Pasari is a versatile marketing leader poised to make a significant impact in the technology and AI-powered marketing landscape. His deep industry expertise, coupled with a passion for leveraging emerging technologies, positions him as a valuable asset in shaping the future of marketing and business strategy.