Pragya Bijalwan — Chief Marketing Officer (CMO) at Crompton Greaves Consumer Electricals Limited
Profile Overview
Name: Pragya Bijalwan
Current Position: Chief Marketing Officer (CMO)
Company: Crompton Greaves Consumer Electricals Limited
Location: Mumbai, India
Experience: Over 19 years in marketing, with a significant background in the fuel, oil, and paints industries before joining Crompton in 2021.
Professional Highlights and Achievements
- Leadership Role: Pragya Bijalwan has held the title of CMO since 2021, spearheading the marketing strategies and initiatives at Crompton Greaves Consumer Electricals.
- Recognition: She was honored as a Top Voice on LinkedIn in February 2024, highlighting her influence and thought leadership within the industry.
- Digital Strategy: Under her leadership, Crompton has achieved significant digital presence, reaching 60% of its audience through social media and YouTube.
- Innovative Campaigns: She has been pivotal in campaigns like "Bachat Ab Sabke Budget Mein," focusing on affordability and energy efficiency of fans. The campaign emphasized Crompton's dedication to consumer-centric innovation and sustainability.
- Engagement: Recognized for facilitating "meaningful innovations," and driving top-tier customer engagement and retention, particularly highlighted by the successful application of the Pomodoro technique in her professional approach.
Marketing Philosophy and Strategy
- Consumer-Centric Approach: Bijalwan emphasizes that Crompton does not engage in innovation or communication without consumer relevance. All strategies are designed to resonate deeply with the target audience.
- Sustainability Commitment: A core agenda under her leadership has been promoting affordable, energy-efficient products, contributing to cost savings for consumers.
- Integrated Marketing: Employing a 360-degree marketing strategy that integrates TV, digital, and on-ground channels, with notable success in online platforms such as Amazon and Flipkart.
- Digital Transformation: Pragya has expanded Crompton's digital footprint effectively, with high engagement rates on social media platforms and strategic placements on Google Display Network.
Key Campaign Insights
- "Bachat Ab Sabke Budget Mein": Focuses on debunking myths regarding energy-efficient fans being premium products. The campaign showcases Crompton’s range of affordable, energy-saving fans.
- Digital Amplification: Beyond traditional media, the campaigns are boosted through strong digital outreach, reflecting Crompton's adaptive digital strategies.
- Consumer Education: Initiatives under her guidance ensure the consumer is well-informed about product benefits, driving informed purchasing decisions.
Industry and Market Insights
- Market Evolution: As per Bijalwan, consumer electrical products, particularly fans, have evolved from mere appliances to style elements and energy-efficient necessities. This evolution drives Crompton’s marketing narratives.
- Brand Equity: Recognized for driving a consumer-led approach and carving a significant share of voice (SOV) in the market. Crompton’s digital-first approach is aligned with shifting consumer habits towards more online engagement.
Personal and Professional Development
- Resilience and Productivity: She actively shares insights about productivity techniques, such as the Pomodoro technique, which enhance professional efficiency and resilience.
- Thought Leadership: Bijalwan regularly contributes to industry conversations, sharing her knowledge on marketing strategies and consumer trends, reinforcing her position as an industry thought leader.
Company Context
Crompton Greaves Consumer Electricals Limited
Industry Segments: Electrical Consumer Durables and Lighting Products
Products: Includes a wide range of fans, pumps, and appliances, as well as extensive LED lighting solutions.
Market Presence: Strong presence in India with expansion across Nepal, Sri Lanka, Southeast Asia, the Middle East, Africa, and Europe.
Core Values: Innovation, sustainability, consumer-centric approach, and digital transformation.
Through her innovative and consumer-focused marketing leadership, Pragya Bijalwan continues to play a pivotal role in reinforcing Crompton Greaves Consumer Electricals Limited's market dominance and evolving brand identity.
