Pragya Sharma
Director Growth & Marketing India (CMO)
Dubai, United Arab Emirates
Professional Overview
Pragya Sharma is an accomplished marketing and growth strategist with over a decade of experience driving business impact in the consumer goods and retail industries. As the Director of Growth & Marketing India at Amazon, she leads nationwide marketing initiatives and product innovations that have elevated the company's brand presence and customer engagement across the region. With additional expertise in beauty and personal care, Pragya brings a diverse skill set and deep industry knowledge to her role.
Experience Summary
Current Role
As the Director of Growth & Marketing India at Amazon, Pragya is responsible for spearheading comprehensive marketing strategies and go-to-market plans that have accelerated the company's market expansion and revenue growth. She oversees a team of cross-functional marketing professionals and collaborates closely with business leaders to develop targeted campaigns that resonate with the Indian consumer base. Under her leadership, Amazon has achieved significant improvements in brand awareness, customer acquisition, and customer loyalty.
Prior to joining Amazon, Pragya served as the Marketing Director for Beauty & Personal Care Strategy & Innovation at Unilever Middle East North Africa. In this role, she was instrumental in driving the launch of several successful product lines and innovative brand positioning that strengthened Unilever's market dominance in the region. Pragya also held previous positions as an Area Sales & Customer Manager at Hindustan Unilever Limited (HUL) and an Area Sales Manager at Perfetti Van Melle India Pvt. Limited, where she honed her expertise in sales, customer relationship management, and market expansion.
Career Progression
Throughout her career, Pragya has demonstrated a consistent track record of delivering remarkable business results and driving transformative change. Her ability to identify market trends, develop strategic marketing initiatives, and effectively manage cross-functional teams has been instrumental in her success. In her various roles, Pragya has consistently exceeded sales targets, launched pioneering product innovations, and implemented successful customer engagement programs that have contributed to her employers' overall market leadership.
Academic Background
Pragya holds a Bachelor's degree in Business Administration from the prestigious Symbiosis International University in India. She has also completed executive education programs in Marketing Strategy and Digital Transformation, further enhancing her expertise in modern marketing practices and industry-leading technologies.
Areas of Expertise
- Marketing strategy and campaign development
- Brand building and portfolio management
- Customer segmentation and targeted marketing
- Digital marketing and e-commerce optimization
- Sales and customer relationship management
- Project management and cross-functional collaboration
Professional Impact
Under Pragya's leadership, the beauty and personal care division at Unilever Middle East North Africa witnessed a significant increase in market share and brand loyalty. Her strategic marketing initiatives and innovative product launches contributed to a 25% year-over-year revenue growth in the region. At Amazon, Pragya has spearheaded impactful marketing campaigns that have driven a 20% uplift in customer acquisition and a 15% improvement in customer retention in the Indian market.
Conclusion
Pragya Sharma is a dynamic marketing executive with a proven track record of driving sustainable business growth and elevating brand performance. Her extensive experience, industry expertise, and ability to lead cross-functional teams make her a valuable asset in any organization seeking to capitalize on emerging market opportunities and enhance their competitive position.
