Prasanna Rai
Chief Marketing Officer (CMO) and Head of Ecommerce Business
Professional Overview
Prasanna Rai is an accomplished marketing executive with over 25 years of experience driving strategic growth and digital transformation across the consumer goods and technology industries. As the Chief Marketing Officer (CMO) and Head of Ecommerce Business at Wipro Consumer Care and Lighting (WCCLG), he is responsible for leading the company's marketing initiatives and overseeing the expansion of its e-commerce presence.
Experience Summary
Current Role
As the CMO and Head of Ecommerce Business at WCCLG, Prasanna is responsible for developing and implementing comprehensive marketing strategies to drive brand awareness, customer engagement, and sales growth for the company's wide portfolio of consumer products. Under his leadership, the ecommerce division has experienced significant expansion, with double-digit year-over-year growth in online sales. Prasanna has also spearheaded the integration of digital technologies and analytics to optimize marketing campaigns and enhance the overall customer experience.
Career Progression
Prior to his current role, Prasanna held senior marketing positions at leading organizations, including Johnson & Johnson, Lenovo, and ITC Limited. As the Head of Marketing for the Santoor franchise and the Head of Mergers & Acquisitions at WCCLG, he played a pivotal role in growing the company's market share and successfully integrating acquired brands. Prasanna's diverse background in sales, marketing, and general management has equipped him with a well-rounded understanding of the consumer goods industry.
Academic Background
Prasanna holds a Bachelor's degree in Mechanical Engineering from the National Institute of Technology, Rourkela, and a Post Graduate Diploma in Management from the Indian Institute of Management, Calcutta.
Areas of Expertise
- Strategic marketing and brand management
- Ecommerce and digital transformation
- Consumer insights and data-driven decision making
- Mergers and acquisitions integration
- Organizational leadership and team building
Professional Impact
Under Prasanna's leadership, WCCLG has witnessed a significant increase in market share and online sales for its core brands. He has successfully leveraged digital technologies and data analytics to optimize marketing campaigns, improve customer engagement, and drive sustainable growth. Prasanna's industry expertise and innovative approach have earned him recognition as a thought leader in the consumer goods sector.
Conclusion
Prasanna Rai is a seasoned marketing executive with a proven track record of driving transformative change and delivering exceptional business results. His strategic vision, digital expertise, and collaborative leadership style have positioned him as a valuable asset in the competitive consumer goods market. Prasanna is committed to continuously expanding his company's footprint and leveraging emerging technologies to enhance the overall customer experience.
