Prashant Verma
Chief Growth and Marketing Officer - India and MENA
Professional Overview
Prashant Verma is an accomplished marketing and growth executive with over 15 years of experience in driving transformative business strategies and leading high-performing teams across the consumer technology and FMCG industries. As the Chief Growth and Marketing Officer for India and MENA at CoinDCX, he is responsible for spearheading the company's growth and marketing initiatives, with a focus on expanding its footprint and brand presence in key markets.
Experience Summary
Current Role
Prashant currently serves as the Chief Growth and Marketing Officer - India and MENA at CoinDCX, a leading cryptocurrency exchange platform. In this role, he is responsible for developing and implementing strategic growth plans, overseeing integrated marketing campaigns, and driving user acquisition and engagement across the India and MENA regions. Under his leadership, CoinDCX has achieved significant market share growth and enhanced its brand recognition in the rapidly evolving digital assets ecosystem.
Career Progression
Prior to his current role, Prashant held several leadership positions in the consumer technology and FMCG sectors. He served as the Chief Revenue and Marketing Officer (Growth + Marketing + Category + Channels) at Licious, where he played a pivotal role in scaling the brand's presence and driving robust revenue growth. Before that, he was the Senior Vice President and Head of Marketing and Growth at Blinkit (formerly Grofers), where he spearheaded the company's transformation from a growth-focused startup to a leading q-commerce platform.
Prashant's earlier career includes stints at MullenLowe Lintas Group, where he held senior brand strategy roles for the South Asia and Southeast Asia regions, and ICICI Bank, where he gained valuable experience in corporate and investment banking.
Academic Background
Prashant holds a Bachelor's degree in Engineering from the National Institute of Technology, Rourkela.
Areas of Expertise
- Digital marketing and growth strategy
- Brand building and positioning
- Data-driven customer acquisition and engagement
- Integrated marketing campaign management
- Omnichannel go-to-market strategies
- Cross-functional team leadership and collaboration
Professional Impact
Throughout his career, Prashant has demonstrated a proven track record of driving transformative growth and marketing initiatives. At Licious, he led the development and execution of innovative marketing campaigns that resulted in a significant increase in brand awareness and customer retention. At Blinkit, he spearheaded the company's pivot from a growth-focused startup to a leading q-commerce platform, contributing to its rapid expansion and market leadership.
Conclusion
Prashant Verma is a seasoned marketing and growth executive with a deep understanding of the consumer technology and FMCG sectors. As the Chief Growth and Marketing Officer for India and MENA at CoinDCX, he is poised to leverage his extensive experience and strategic acumen to propel the company's growth and solidify its position as a leading player in the digital assets ecosystem.
