Professional Identity and Role
Prateek Kedia is the Founder and CEO of WiseLife Wellness India Private Limited, a Gurgaon-based company specializing in eco-friendly, thoughtfully designed yoga mats and wellness products. He has been leading WiseLife since its inception in November 2020. Under his leadership, WiseLife has positioned itself as a Direct-to-Consumer (D2C) brand within the Indian yoga and wellness market, focusing on sustainability and innovation.
Educational Background
Prateek Kedia’s academic credentials include:
- Chartered Accountancy from The Institute of Chartered Accountants of India (2014).
- Executive or online courses in Entrepreneurship in Emerging Economies from HarvardX (2020).
- Additional education from Yale University.
- Also attended Delhi College of Arts and Commerce.
His education combines rigorous financial expertise with entrepreneurial and strategic knowledge, supporting his dual role as a Chartered Accountant and health & wellness entrepreneur.
Career Trajectory and Expertise
Prior to founding WiseLife, Kedia worked in professional services as a Senior Associate at PwC (PricewaterhouseCoopers) from April 2019 to September 2020. There, he developed strategic insights and financial acumen, skills he later applied to helm WiseLife.
He transitioned from a corporate "warrior" with intensive work weeks and stressful conditions to a wellness advocate. His personal experience with stress and unhealthy habits led him to yoga, inspiring the creation of WiseLife to address the lack of thoughtfully designed, sustainable yoga practice products in India.
WiseLife Company Highlights and Market Position
- WiseLife was officially founded in 2022 (though operations began in 2020 as a pilot D2C home fitness brand).
- The company became widely recognized after its appearance on Shark Tank India in early 2024, securing a Rs 1.2 crore deal with four Sharks, including Ritesh Agarwal, Founder of OYO.
- Following the Shark Tank episode, WiseLife reported a 4 to 5 times increase in sales within a single day, highlighting significant market validation and rapid consumer adoption.
- Current monthly sales figures stand at approximately Rs 15 lakh, indicating sustained revenue momentum.
- The company has amassed a total user base exceeding 300,000 customers.
- WiseLife secured an Rs 8 crore funding round from Rukam Capital (July 2025), enabling it to scale operations and broaden its eco-friendly product offerings.
- WiseLife is recognized as a pioneer in India's eco-friendly yoga gear segment, competing with major fitness brands like Decathlon and Cosco.
- Prateek Kedia is also a proud graduate of the D2CX Cohort 2 accelerator program, which provided him with mentorship and a network critical to WiseLife's growth.
Personal and Professional Attributes Relevant to Business Outlook
- Kedia is a health & wellness enthusiast and yogi, tying personal passion directly to his business venture.
- He has been actively involved in community and industry events, notably speaking at Evolve’24: Delhi NCR Edition.
- His leadership emphasizes mindful living and sustainability, aligning WiseLife with increasing consumer demand for environmentally conscious wellness products.
- Kedia’s background in chartered accountancy combined with entrepreneurial education equips him with strong financial discipline and strategic growth capabilities.
- He maintains an active and professional online presence through his LinkedIn profile, underscoring his engagement with startup ecosystems and founder communities.
Strategic Insights
Prateek Kedia’s blend of technical financial skills and authentic wellness experience positions him as a founder deeply connected to the product ethos and consumer needs. WiseLife’s validated product-market fit, early-stage but significant funding, and demonstrated rapid growth establish it as a promising and scalable brand within India’s expanding yoga and fitness sector. His experience working closely with investor sharks and participation in accelerator programs suggests openness to strategic partnerships and growth-oriented dialogues.
LinkedIn Profile: [http://www.linkedin.com/in/prateek-kedia-079b59158](http://www.linkedin.com/in/prateek-kedia-079b59158)
Company Website: [https://www.wiselife.com](https://www.wiselife.com)
