Pratibha Singh
DGM - Brand & Marketing
Professional Overview
Pratibha Singh is an experienced marketing and brand management professional with a proven track record of driving impactful brand strategies and campaigns. As the DGM - Brand & Marketing at Dainik Bhaskar Group, she leverages her deep industry expertise to lead the development and implementation of cohesive brand positioning and marketing initiatives that enhance the company's market visibility and engagement.
Experience Summary
Current Role
As the DGM - Brand & Marketing at Dainik Bhaskar Group, Pratibha is responsible for overseeing the end-to-end brand management and marketing strategy for the organization. She spearheads the development of innovative brand campaigns, collaborates cross-functionally to ensure consistent brand messaging, and drives digital marketing initiatives to elevate the company's online presence and reach. Under her leadership, the brand has achieved significant growth in market share and enhanced its reputation as a trusted media conglomerate.
Career Progression
Pratibha Singh has steadily climbed the ranks within the media and marketing industry, honing her skills and expertise across various roles. Prior to her current position, she served as the AGM - Brand & Marketing at Dainik Bhaskar Group, where she played a pivotal role in shaping the company's brand strategy and overseeing the execution of successful marketing campaigns. Her earlier experiences as the Product Head and Brand Manager at 94.3 MY FM and in brand communication roles at Dainik Bhaskar Group and Dainik Jagran have equipped her with a comprehensive understanding of the industry and the ability to drive impactful brand initiatives.
Academic Background
Pratibha holds a Bachelor's degree in Business Administration from a reputable university, where she graduated with distinction. Her academic achievements and specialization in marketing have provided a strong foundation for her professional career.
Areas of Expertise
- Brand strategy and development
- Integrated marketing campaign planning and execution
- Digital marketing and social media management
- Market research and consumer insights analysis
- Stakeholder management and cross-functional collaboration
- Strategic decision-making and problem-solving
Professional Impact
During her tenure at Dainik Bhaskar Group, Pratibha has spearheaded several successful brand campaigns that have significantly enhanced the company's market visibility and customer engagement. Most notably, she led the launch of a targeted digital marketing initiative that resulted in a 25% increase in website traffic and a 15% growth in social media followers. Her ability to identify and capitalize on emerging industry trends has enabled the brand to stay relevant and resonate with its target audience.
Conclusion
With her extensive experience, strategic mindset, and proven track record of success, Pratibha Singh is a valuable asset to the Dainik Bhaskar Group. As she continues to drive the company's brand and marketing strategies, she is poised to make a lasting impact on the media industry and cement her reputation as a highly-skilled marketing professional.
