Pratishtha Shukla

Professional Summary

Professional Overview
Pratishtha Shukla is an accomplished Data Science and Marketing professional with a strong track record of driving strategic initiatives and delivering measurable business impact. As the Manager of Marketing Data Science at The Home Depot, she leverages her expertise in data-driven decision making to optimize marketing campaigns, improve customer segmentation, and enhance the company's overall marketing effectiveness.

Experience Summary

Current Role
In her current role as Manager of Marketing Data Science at The Home Depot, Pratishtha is responsible for leading a team of data scientists to develop and implement advanced analytics solutions that support the company's strategic marketing objectives. She oversees the design, development, and deployment of predictive models, data visualization tools, and automated reporting systems to provide actionable insights and drive data-driven decision-making across the organization.

Career Progression
Pratishtha's career journey has been marked by steady progression and a diverse range of experiences. Prior to her current role, she served as a Senior Data Scientist and Data Scientist within The Home Depot's Strategic Marketing team, where she played a crucial role in enhancing customer segmentation, optimizing marketing campaigns, and driving improved return on investment. Her earlier experiences include internships as a Quantitative Analyst at GreenSky® and a Graduate Research Assistant at Georgia State University, as well as a System Engineer role at Tata Consultancy Services.

Academic Background
Pratishtha holds a Master's degree in Business Analytics from Georgia State University's J. Mack Robinson College of Business, where she honed her expertise in data-driven decision-making and strategic problem-solving. Her academic achievements include her contributions as a Graduate Research Assistant, where she collaborated on research projects focused on the application of advanced analytics in various business domains.

Areas of Expertise

• Marketing data science and analytics

• Customer segmentation and targeting

• Predictive modeling and forecasting

• Data visualization and reporting

• Agile project management

• Cross-functional collaboration and stakeholder management

Professional Impact
Throughout her career, Pratishtha has demonstrated a consistent ability to deliver measurable impact through her data-driven initiatives. At The Home Depot, she has played a pivotal role in optimizing marketing campaigns, leading to significant improvements in customer acquisition, retention, and revenue growth. Her innovative approaches to data analysis and modeling have enabled the company to make more informed, data-driven decisions, ultimately enhancing the overall effectiveness of its marketing efforts.

Conclusion
Pratishtha Shukla's extensive experience in data science, marketing analytics, and strategic problem-solving, combined with her proven track record of driving sustainable business impact, make her a valuable asset to any organization seeking to leverage data-driven insights to fuel growth and innovation.