Praveen Singh — Head of Digital Marketing | D2C Growth
Baggit India Private Limited
[LinkedIn: praveen852](http://www.linkedin.com/in/praveen852)
Executive Overview
Praveen Singh is the Head of Digital Marketing | D2C Growth at Baggit India Private Limited, a leading handbag and accessories brand. Based in Maharashtra, India, Singh was appointed to this position in June 2024, bringing to the role over 14 years of digital marketing experience (including more than 8 years in eCommerce, according to industry sources). His current mandate focuses on scaling Baggit’s direct-to-consumer (D2C) operations, optimizing performance marketing, and leveraging innovative strategies to enhance brand visibility and customer engagement in India’s competitive retail sector.
Current Role & Responsibilities
- Position: Head of Digital Marketing | D2C Growth
- Company: Baggit India Private Limited
- Tenure: Since June 2024
- Location: Maharashtra, India
Core Areas:
- Leading end-to-end digital marketing, including eCommerce sales, marketplace management, Amazon/Meta advertising, and data-driven growth strategies.
- Implementing technology-enabled solutions to optimize customer lifecycle touchpoints, particularly with regard to retention and post-purchase experience.
- Directing the brand’s returns management strategy—a critical challenge in D2C retail—by partnering with specialized platforms to streamline operational processes and maximize customer satisfaction.
- Overseeing the integration of reverse logistics partners (e.g., Shipway by Unicommerce) to ensure smooth, efficient, and customer-friendly return experiences.
Sector Influence & Thought Leadership
Praveen Singh is actively recognized as a thought leader in India’s digital and D2C marketing ecosystem:
- He has been cited in major industry publications for his insights on reverse logistics, customer experience, and operational efficiency in e-commerce. Singh recently discussed the pivotal role of technology-driven returns management in transforming potential customer dissatisfaction into opportunities for loyalty and brand differentiation.
- His work with Shipway’s returns system has received attention as a model for minimizing operational effort in handling returns, enabling near-instant refunds, and reinforcing Baggit’s commitment to customer-centric service and eco-friendly offerings.
- Singh’s public commentary emphasizes the importance of integrating performance marketing with seamless post-purchase solutions to sustain growth, reduce costs, and build a compelling brand reputation among digitally native, value-driven consumers.
Professional Background
- Experience:
- Over 14 years in digital marketing, with 8+ years specifically in eCommerce and D2C sectors.
- Previous leadership roles include Director - Commerce & Performance Marketing at Abbott within the global agency network Publicis, where he was responsible for commerce and performance-driven digital strategies.
- Recognized among India's Top 40 D2C Performance Marketers (CustomFit.ai), highlighting Singh’s impact and expertise in driving growth for consumer-facing brands embracing digital transformation.
Strategic Initiatives at Baggit
- Digital Transformation: Leading aggressive digital transformation efforts to expand D2C revenues and digital share, elevating Baggit’s market standing in an INR 4000 Crores online commerce segment.
- Operational Excellence: Enabled the adoption of plug-and-play logistics technology (e.g., Shipway), reducing friction in the customer return journey and strengthening the brand’s reputation for after-sales service.
- Brand Positioning: Consistent messaging around eco-friendly products and customer delight, aligning Baggit’s digital narrative with consumer values of sustainability and reliability.
- Marketplace-Like Experience: Singh is ensuring that the Baggit brand offers a marketplace-level return experience on its direct website, supporting higher customer retention and improved operational KPIs.
- Reverse Logistics Network: Utilizing networks covering 21,000+ pin codes and partnerships with leading logistics providers to support seamless nationwide returns and enhance customer trust.
Industry Engagement
- Events: Participated in marquee industry gatherings, such as the Retail Tech Summit 2023, which convenes top retail leadership from across India to discuss best practices, innovation, and digital strategies.
- Media Mentions: Regularly quoted and profiled in trade and business media covering retail technology, digital commerce trends, customer experience innovations, and omnichannel growth strategies.
Skills & Focus Areas
- Performance Marketing (Amazon, Meta, eCommerce platforms)
- D2C Channel Growth & Optimization
- Customer Experience Management
- Reverse Logistics & Returns Automation
- Data-Driven Digital Strategy
- Sustainable Brand Messaging
- Cross-Functional Leadership
Conclusion (integrated within profile)
Praveen Singh’s leadership at Baggit positions the company at the forefront of digital-first retail strategies in India. His deep experience in D2C growth, returns management innovation, and digital performance marketing is directly aligned with the operational and brand priorities of high-growth consumer brands seeking to differentiate through technology, customer-centricity, and sustainability. Singh’s approach integrates cutting-edge logistics solutions, robust digital marketing, and consistent brand storytelling, making him a high-impact executive and key decision-maker for strategic brand partnerships and technology-enabled growth initiatives.
