Precious Rivera

Influencer Marketing Specialist
Calabarzon, Philippines

Professional Overview

Precious Rivera is an accomplished Influencer Marketing Specialist with a diverse background in content creation, digital marketing, and event coordination. She leverages her expertise in influencer partnerships, social media strategy, and data-driven campaign optimization to drive impactful results for the brands she represents.

Experience Summary

Current Role

Influencer Marketing Specialist, ProductWind (2021-10-01 to Present)

• Develop and execute comprehensive influencer marketing strategies to increase brand awareness, engagement, and sales for ProductWind's diverse product portfolio

• Identify, vet, and negotiate partnerships with high-performing social media influencers across various niches and platforms

• Collaborate with influencers to create compelling, on-brand content that resonates with target audiences

• Analyze campaign performance metrics to continuously optimize strategy and maximize return on investment

Career Progression

SEO Content Writer, CUURA.Space (by Aureas Media) (2021-01-01 to 2023-01-01)

• Crafted SEO-optimized blog and web content to drive organic traffic and lead generation for the CUURA.Space e-commerce platform

• Conducted keyword research and competitive analysis to inform content strategy and improve search engine visibility

Web Content Writer, Tailored Canvases (2021-01-01 to 2023-01-01)

• Produced engaging, visually-appealing web content to showcase the company's custom canvas art products and services

• Collaborated with the marketing team to develop and implement an effective content marketing strategy

Event Coordinator, Oatlabs (2020-01-01 to 2022-01-01)

• Planned and executed a variety of successful corporate and consumer-facing events, including product launches, conferences, and workshops

• Managed event logistics, vendor coordination, and on-site operations to ensure seamless event experiences

Academic Background

Bachelor of Arts in Communications, University of the Philippines Diliman (2014-2018)

• Graduated cum laude with a focus on integrated marketing communication and digital media

Areas of Expertise

• Influencer marketing strategy and campaign management

• Social media marketing and content creation

• Audience analysis and segmentation

• Vendor and partnership negotiations

• Event planning and execution

• SEO-driven content development

• Graphic design and visual asset creation

Professional Impact

• Spearheaded a highly successful influencer marketing campaign for ProductWind's new skincare line, driving a 35% increase in product sales and a 28% lift in brand awareness

• Conceptualized and executed a series of interactive virtual events for Oatlabs that attracted over 2,000 attendees and generated a 27% conversion rate for new product trials

• Grew the CUURA.Space blog's organic traffic by 42% year-over-year through the implementation of a robust content strategy and SEO best practices

Conclusion

With her extensive experience in influencer marketing, content creation, and event management, Precious Rivera is poised to make a significant impact in her current role at ProductWind. Her data-driven approach, creative problem-solving skills, and proven track record of driving tangible results make her a valuable asset to any organization seeking to elevate their brand presence and engagement within the digital landscape.