Preetam Jena – Chief Marketing Officer & Head of eCommerce
FIXDERMA INDIA PVT LTD
Contact Details & Current Role
Name: Preetam Jena
Position: Chief Marketing Officer (CMO) & Head of eCommerce
Company: [FIXDERMA INDIA PVT LTD](https://theorg.com/org/fixderma-india/org-chart/preetam-jena)
Location: Gurugram, Haryana, India
LinkedIn: [linkedin.com/in/preetamjena](http://www.linkedin.com/in/preetamjena)
Preetam Jena has held the dual role of CMO and Head of eCommerce at FIXDERMA INDIA PVT LTD since December 2023, stewarding all aspects of marketing, digital strategy, and direct-to-consumer revenue generation. He is a recognized leader in beauty and wellness branding, digital transformation, and omnichannel growth, with a 15-year track record across major consumer and digital companies, including Reckitt, Firstcry, GroupM, Accor, PHD, Wavemaker, Thomas Cook, Perfetti Van Melle, and Wipro Technologies.
Professional Experience
- Chief Marketing Officer & Head of eCommerce, FIXDERMA INDIA PVT LTD (2023 – Present)
- Leads overall marketing, brand strategy, digital transformation, performance marketing, and eCommerce business.
- Drives both B2B and D2C initiatives, blending clinical trust and digital innovation.
- Oversees a team structure including brand managers, marketing managers, growth marketing, eCom, and product promotion functions.
- Notable Prior Roles
- Head of Digital, CRM & D2C Initiatives – Reckitt: Managed digital strategy, customer retention, and eCommerce for a global FMCG leader.
- Area Director of Digital & Marketing – Accor: Led regional digital and marketing innovation for hospitality.
- Regional Digital Director (APAC) – PHD: Orchestrated cross-market digital campaigns and performance marketing at scale.
- Business Director – Wavemaker: Crafted comprehensive media plans for large consumer brands.
- General Manager, Marketing – FirstCry.com: Drove digital growth for leading children’s retailer.
- Senior Marketing Manager – Thomas Cook India Limited.
- Also held management roles in Perfetti Van Melle and Wipro Technologies.
Educational Background:
- MBA, Marketing – Institute of Management Technology, Ghaziabad
- Bachelor of Engineering – National Institute of Technology Rourkela
Company Overview – FIXDERMA INDIA PVT LTD
- Industry: Beauty & Cosmetics, Health & Wellness
- Headquarters: Gurgaon, India
- Employees: 201-500
- Established: 2010
- Manufacturing Facility: Neemrana, Rajasthan (Production Capacity: 7 metric tonnes)
- Research & Innovation: 175+ in-house R&D formulations; advanced, integrated production.
- Market Position: Over 5 million customers served; recommended by 12,000+ dermatologists.
- Exports: Present in 35+ countries; notable growth in Africa and CIS planned (double-digit YoY growth in exports targeted for FY’25).
- Brand Portfolio: Includes "Shadow," "Durave," "Salyzap," "Skarfix," "Nigrifix," and "Foobetik;" focus on clinically effective SKUs.
- Core Strengths:
- Make in India vision – fully owned manufacturing enhances quality control and market relevance.
- Trusted, dermatology-prescribed brand image.
- Direct employment generation.
Strategic Highlights – Under Preetam Jena’s Leadership
1. Marketing & Brand Strategy
- 360-degree Approach: Integrated traditional advertising (TV, large-scale partnerships like IPL and Delhi Capitals sponsorships) with aggressive digital, influencer-led campaigns.
- AI & MarTech: Application of AI in campaign bidding, creative testing, launch forecasting, and inventory planning.
- Influencer and KOL partnerships: Collaboration with both dermatologists and celebrity ambassadors (notably Vani Kapoor, Boman Irani, Divya Dutta) to bolster credibility and reach.
- Youth Engagement: Active campaigns to address misconceptions in skincare, notably around sunscreen usage and preventative care.
2. Digital & eCommerce Initiatives
- Harnessed brand’s clinical trust to differentiate in a crowded digital landscape—leveraging educational content, organic channels, and strategic influencer collaborations.
- Prioritized profitability in eCommerce, maintaining premium pricing and positive PAT (Profit After Tax) despite competitive market-wide discounting pressures.
- Balanced growth with operational efficiency, never sacrificing long-term sustainability for rapid expansion.
3. Market Penetration & Expansion
- Tiered City Strategy:
- Tier 1: Brand campaigns targeting ingredient-aware, sophisticated consumers through TV/radio partnerships and celebrity-led activations.
- Tier 2: Low-awareness markets addressed through social media education, PR, and cost-effective influencer outreach, overcoming access and education barriers.
- International Expansion:
- Continual export growth in 30+ countries, with new market entry focus (Africa, CIS).
- Ensuring all products meet demanding international quality standards.
4. Product and Manufacturing Excellence
- Integrated Manufacturing: In-house production underpins both cost-competitiveness and consistent product quality—no reliance on third-party contract manufacturing.
- Portfolio Focus: Limited fragmentation, focus on a selected range of high-efficacy, science-backed SKUs.
- Market Adaptation: Planned expansion into baby care category by December.
Key Insights for Stakeholder Engagement
- Leadership Vision: Preetam Jena’s strategy leverages Fixderma’s dual reputation for clinical trust and manufacturing excellence to drive growth in both developed and emerging markets.
- Digital Savvy: Jena’s background in MarTech, CRM, and eCommerce positions FIXDERMA at the intersection of technology and wellness, making the company an agile innovator in performance-driven marketing tactics.
- Sustainability and Profitability: Consistent commitment to self-funding and PAT-positivity differentiates Fixderma from many heavily VC-funded competitors burning cash for market share.
- Brand Equity Building: Ambitious but pragmatic approach to scaling credibility from dermatology channel to mass digital audiences via authentic content, advanced analytics, and measurable multi-channel campaigns.
- Organizational Impact: The marketing department under Jena’s leadership is structured with specialized managers for eCommerce, growth, brand, and traditional marketing, enabling Fixderma to execute sophisticated market strategies tailored to both B2B and B2C audiences at scale.
Prepared for strategic engagement. All information has been sourced directly from public company and media disclosures, with relevant professional highlights and company data emphasized for actionable background.
