Preeti Ks - Director of Behavioural Science and User Research

Professional Overview

Preeti Ks is an accomplished behavioural scientist and user research expert with a demonstrated track record of driving innovation and impact within the tech industry. As the Director of Behavioural Science and User Research at Swiggy, she oversees a team responsible for applying behavioural insights and user-centric design to enhance the customer experience. Preeti is also a Make It Certified Instructor at Make it Toolkit and a Staff Writer at The Decision Lab, where she shares her expertise in behavioural science and its practical applications.

Experience Summary

Current Roles

Director, Behavioural Science and User Research - Swiggy (2023-01-01 to Present)

Leads a team of behavioural scientists and user researchers responsible for developing and implementing data-driven strategies to optimize the customer experience.

Spearheads the integration of behavioural science principles into product design and development processes, resulting in measurable improvements in user engagement and satisfaction.

Collaborates cross-functionally with product, engineering, and marketing teams to drive evidence-based decision-making and foster a culture of user-centricity.

Make It Certified Instructor - Make it Toolkit (2022-09-01 to Present)

Serves as a certified instructor for the Make It Toolkit, a comprehensive program designed to equip professionals with the skills and tools to apply behavioural science in their respective industries.

Develops and delivers engaging training modules that cover the latest advancements in behavioural science and their practical applications.

Mentors program participants to help them effectively integrate behavioural insights into their work and drive meaningful impact.

Staff Writer - The Decision Lab (2019-12-01 to Present)

Contributes insightful articles and thought leadership pieces that explore the intersection of behavioural science, user experience, and decision-making.

Shares expertise in translating complex behavioural science concepts into actionable strategies for businesses and individuals.

Collaborates with the editorial team to develop engaging and informative content that educates and inspires readers.

Career Progression

Senior Manager, Strategy & Behavioural Insights - Grab (2021-10-01 to 2022-10-01)

Led a team responsible for leveraging behavioural science to inform strategic decision-making and drive user-centric product enhancements across Grab's suite of services.

Spearheaded the implementation of behavioural experiments and A/B testing to optimize user engagement and conversion rates, resulting in a 15% increase in app usage and a 12% boost in transaction volumes.

Collaborated with cross-functional stakeholders to embed behavioural insights into the company's product roadmap and decision-making processes.

Behavioural Science Lead - Grab (2019-10-01 to 2021-10-01)

Established Grab's behavioural science function, building a team and developing frameworks to integrate behavioural insights into product design and user experience.

Conducted extensive user research and behavioural experiments to uncover key pain points and drivers of user behaviour, leading to the launch of several successful product features.

Championed the adoption of behavioural science principles across the organization, driving a cultural shift towards evidence-based decision-making.

Behavioural Scientist - Grab (2018-06-01 to 2019-10-01)

Pioneered the application of behavioural science methodologies to optimize the customer experience for Grab's ride-hailing and delivery services.

Designed and implemented behavioural interventions that resulted in a 20% increase in customer retention and a 12% improvement in user satisfaction ratings.

Collaborated with cross-functional teams to translate behavioural insights into actionable product enhancements and marketing strategies.

Podcast Host - The Work Brain (2020-01-01 to 2021-05-01)

Hosted a popular podcast that explored the intersection of behavioural science, psychology, and workplace dynamics.

Interviewed leading experts and practitioners to share insights and practical strategies for improving individual and organizational performance.

Grew the podcast's audience by 35% and received positive feedback for the engaging and informative content.

Academic Background

Preeti holds a Master's degree in Behavioural Economics from the London School of Economics and Political Science, where she