Preeti Kumari

Senior Executive - Digital Marketing

Professional Overview

Preeti Kumari is a seasoned digital marketing professional with extensive experience in driving impactful online campaigns and leveraging data-driven strategies to achieve measurable results. As a Senior Executive - Digital Marketing at DSS Imagetech Pvt Ltd, she is responsible for leading cross-functional teams to execute comprehensive digital marketing initiatives that enhance brand visibility, engage target audiences, and drive conversions.

Experience Summary

Current Role

As the Senior Executive - Digital Marketing at DSS Imagetech Pvt Ltd, Preeti is responsible for developing and implementing strategic digital marketing plans that align with the company's overall business objectives. She oversees the execution of search engine optimization (SEO), social media marketing, content creation, and email campaigns to drive organic traffic, increase brand awareness, and generate qualified leads. Preeti's data-driven approach and ability to adapt to evolving industry trends have enabled her to consistently deliver measurable improvements in key performance indicators.

Career Progression

Prior to her current role, Preeti has held various digital marketing positions, gaining valuable experience across the industry. She served as a Digital Marketing Executive at DSS Imagetech Pvt Ltd, where she successfully implemented SEO strategies, managed social media platforms, and collaborated with cross-functional teams to create engaging content. Earlier, Preeti worked as a Digital Marketing Executive (SEO) at Jack Martin and a Digital Marketing Executive at MTS Infonet, where she honed her skills in search engine optimization and digital campaign management.

Academic Background

Preeti holds a Postgraduate Diploma in Strategic Digital Marketing from Great Lakes Executive Learning. This specialized program has equipped her with a deep understanding of the latest digital marketing trends, data analytics, and strategic decision-making. She also holds a Bachelor of Commerce (B.Com) degree from Delhi University, providing her with a strong foundation in business and commerce.

Areas of Expertise

Search Engine Optimization (SEO)

Social Media Marketing

Content Creation and Optimization

Email Marketing

Data Analytics and Reporting

Cross-functional Collaboration

Strategic Digital Marketing Planning

Professional Impact

Throughout her career, Preeti has demonstrated her ability to drive measurable improvements in digital marketing performance. In her previous role at DSS Imagetech Pvt Ltd, she spearheaded a comprehensive SEO strategy that resulted in a 30% increase in organic website traffic and a 25% improvement in lead generation. Her expertise in social media marketing has enabled her to develop engaging content that has consistently increased brand awareness and audience engagement across various platforms.

Conclusion

Preeti Kumari is a versatile and results-oriented digital marketing professional with a proven track record of delivering impactful campaigns and driving sustainable growth for her clients. Her deep understanding of the digital landscape, coupled with her data-driven approach and strategic mindset, position her as a valuable asset to any organization seeking to optimize their online presence and achieve their digital marketing objectives.