Preeti Shetty

Chief Executive Officer, London, England, United Kingdom

Professional Overview

Preeti Shetty is a seasoned executive with extensive experience in the sports and nonprofit sectors. As the Chief Executive Officer of Upshot System, she is responsible for driving the company's strategic vision, overseeing operations, and fostering innovation. With her deep expertise in sports development, community engagement, and project management, Preeti is a respected leader within her industry.

Experience Summary

Current Roles

Chief Executive Officer, Upshot System (2021-03-01 to Present)

Providing strategic leadership to steer the company's growth and expansion into new markets

Overseeing the execution of key initiatives and ensuring operational excellence

Fostering a collaborative work culture that empowers teams to deliver exceptional results

Director, Brentford Football Club (2021-07-01 to Present)

Serving on the board and contributing to the club's strategic decision-making

Leveraging her expertise to enhance the club's community engagement and youth development programs

Advisor, READY (2022-08-01 to Present)

Providing strategic counsel and industry insights to support the organization's mission

Collaborating with the READY team to develop innovative solutions for social impact

Co-Founder, Valeur (2023-09-01 to Present)

Utilizing her entrepreneurial mindset to co-create a new venture in the sports technology space

Responsible for shaping the company's strategic direction and driving product development

Career Progression

Prior to her current roles, Preeti held several leadership positions in the sports and nonprofit sectors. She served as the Head of Upshot at the Football Foundation, where she spearheaded the development and implementation of a successful community-based sports program. Preeti also held senior consultant and project coordinator roles at organizations like the Football Foundation, Business in the Community, and Kick4Life F.C., where she demonstrated her expertise in stakeholder engagement, program management, and strategic planning.

Academic Background

Preeti holds a Bachelor's degree in Sports Science from the University of Sussex, where she graduated with distinction. Her academic achievements and specialized knowledge in sports development have been instrumental in shaping her professional career.

Areas of Expertise

Sports development and community engagement

Nonprofit management and strategic partnerships

Project management and operational excellence

Stakeholder relations and collaborative leadership

Innovation and digital transformation in the sports industry

Professional Impact

During her tenure at the Football Foundation, Preeti played a pivotal role in the successful launch and scaling of the Upshot program, which has positively impacted thousands of individuals and communities across the UK. Her leadership and strategic vision have been recognized by her peers, earning her a reputation as a respected industry expert.

Conclusion

Preeti Shetty's diverse experience, strategic mindset, and commitment to driving positive social impact make her an invaluable asset to the organizations she serves. As she continues to excel in her current roles and ventures, Preeti is poised to make a lasting impact on the sports and nonprofit sectors.