PS

Preeti Shetty

Preeti Shetty


Chief Executive Officer



Professional Overview
Preeti Shetty is a seasoned executive with a proven track record of driving innovation and growth in the sports and technology sectors. As the Chief Executive Officer of Upshot System, she leverages her extensive industry expertise and strategic vision to spearhead the company's expansion and solidify its position as a leading provider of cutting-edge sports technology solutions.

Experience Summary

Current Roles
Chief Executive Officer, Upshot System (2021-03-01 to Present)
  • Responsible for setting the strategic direction and overseeing the execution of Upshot System's ambitious growth plans

  • Leads a talented team of professionals to develop and deliver innovative sports technology products that enhance the performance and experience of athletes, coaches, and fans

  • Forged strategic partnerships with key industry players, expanding Upshot System's global reach and impact


Director, Brentford Football Club (2021-07-01 to Present)
  • Brings her expertise in sports management and technology to the Board of Directors, contributing to the club's long-term vision and decision-making


Advisor, READY (2022-08-01 to Present)
  • Provides strategic guidance and industry insights to support the development and growth of this pioneering sports and wellness platform


Co-Founder, Valeur (2023-09-01 to Present)
  • Collaborates with industry peers to establish a new venture that aims to revolutionize the sports technology landscape


Career Progression
Prior to her current roles, Preeti Shetty held several leadership positions within the sports and technology sectors. As the Head of Upshot at the Football Foundation, she spearheaded the development and implementation of cutting-edge data analytics solutions to support the growth and performance of grassroots football clubs. Earlier in her career, she served as a Senior Consultant at the Football Foundation, where she honed her expertise in sports management and technology, and held various roles at organizations such as Business in the Community, KINGSTON RACE AND EQUALITIES COUNCIL, Kick4Life F.C, BBC Sport, and Ten Sports.

Academic Background
Preeti Shetty holds a bachelor's degree in Sports Management from the University of Bristol, where she graduated with distinction and was recognized for her academic excellence.

Areas of Expertise
  • Sports technology and data analytics

  • Strategic planning and business development

  • Organizational leadership and team management

  • Stakeholder engagement and partnership building

  • Sports governance and regulatory compliance


Professional Impact
  • Instrumental in driving the rapid growth and global expansion of Upshot System, a leading sports technology company

  • Spearheaded the development and implementation of innovative data analytics solutions that have transformed the performance and operations of grassroots football clubs

  • Recognized as a thought leader and industry influencer, contributing to the advancement of sports technology through her advisory roles and collaborative ventures


Conclusion
With her exceptional leadership skills, deep industry expertise, and a relentless pursuit of innovation, Preeti Shetty is poised to continue making a significant impact in the sports and technology sectors. As she navigates her current roles and explores new opportunities, her commitment to driving positive change and creating lasting value for her clients and stakeholders remains unwavering.