Prerna Singh

Professional Summary

Professional Overview
Prerna Singh is an accomplished retail and merchandising professional with a demonstrated track record of driving strategic commercial initiatives and spearheading successful go-to-market strategies. As an Assistant Manager at Fossil Group, Inc., she leverages her expertise in commercial merchandising, category management, and omnichannel implementation to deliver impactful business outcomes.

Experience Summary

Current Role
In her current role as Assistant Manager - Commercial Merchandising & Implementation at Fossil Group, Inc., Prerna is responsible for overseeing the company's commercial merchandising efforts and ensuring seamless product implementation across various sales channels. She collaborates closely with cross-functional teams to optimize product assortments, manage inventory, and drive customer engagement. Prerna's strategic insights and data-driven approach have contributed to the successful launch of new product lines, resulting in increased market share and customer satisfaction.

Career Progression
Prior to her current position, Prerna held the role of Assistant Manager - GTM at Fossil Group, Inc., where she was instrumental in developing and executing effective go-to-market strategies. Before joining Fossil, she served as a Buyer at AJIO.com, where she demonstrated her ability to analyze market trends, identify customer preferences, and curate product portfolios that aligned with the company's brand positioning. Prerna's earlier experience includes roles as a Senior Officer - Category Management at Myntra, and internships at Aditya Birla Fashion and Retail Ltd. and Reliance Retail, where she honed her skills in merchandising, category planning, and retail operations.

Academic Background
Prerna holds a Bachelor's degree in Textile and Apparel Design from the National Institute of Fashion Technology (NIFT), a leading Indian institution renowned for its excellence in fashion and design education.

Areas of Expertise
Prerna's expertise spans commercial merchandising, category management, omnichannel implementation, product assortment planning, inventory optimization, and go-to-market strategy development. She possesses strong analytical and problem-solving abilities, coupled with a keen eye for market trends and customer preferences. Prerna's leadership skills and collaborative approach have enabled her to drive cross-functional initiatives and deliver impactful results.

Professional Impact
During her tenure at Fossil Group, Inc., Prerna has played a pivotal role in the successful launch of several new product lines, contributing to the company's growth and market positioning. Her data-driven insights and strategic recommendations have been instrumental in optimizing the product assortment, enhancing inventory management, and improving overall operational efficiency. Prerna's contributions have been recognized for their positive impact on the organization's commercial performance and customer satisfaction.

Conclusion
Prerna Singh's breadth of experience, strategic mindset, and relentless drive to achieve excellence make her a valuable asset to Fossil Group, Inc. As she continues to excel in her current role, Prerna remains focused on driving sustainable growth, fostering strong cross-functional collaboration, and delivering innovative solutions that cater to the evolving needs of the retail industry.