Priscila Dozza

Event Specialist and Marketing Visionary

Professional Overview

Priscila Dozza is an experienced event specialist and marketing professional, with a proven track record of driving success across diverse industries. Equipped with a unique blend of creative flair and strategic acumen, she excels at conceptualizing and executing exceptional event experiences that captivate audiences and achieve organizational goals.

Experience Summary

Current Role

Event Specialist, BAY VENUES LIMITED (2023-09-01 to Present)

• Responsible for planning, coordinating, and executing a wide range of high-profile events, including corporate functions, product launches, and community engagements.

• Collaborates closely with cross-functional teams to develop innovative event concepts that align with brand objectives and audience preferences.

• Manages budgets, vendor relationships, and logistical logistics to ensure seamless event delivery and exceptional attendee experiences.

• Leverages data-driven insights to continuously optimize event strategies, measure success, and drive continuous improvement.

CEO and Marketing Specialist, Dozza & Co Studio (2022-08-01 to Present)

• Oversees the strategic direction and day-to-day operations of a boutique marketing agency, providing integrated solutions to a diverse client portfolio.

• Spearheads the development and implementation of comprehensive marketing campaigns, encompassing digital marketing, social media management, and content creation.

• Builds and maintains strong client relationships, ensuring the delivery of tailored, high-impact marketing strategies that drive measurable business growth.

Career Progression

Head Of Marketing, Nudo Greens (2021-08-01 to 2022-12-01)

• Led the transformation of the company's marketing efforts, revitalizing brand identity and implementing a multi-channel digital strategy.

• Achieved a 25% increase in social media engagement and a 15% uplift in website traffic during tenure.

Sales and Merchandiser, Lion (2021-02-01 to 2021-08-01)

• Responsible for driving sales and optimizing in-store merchandising for a leading consumer goods brand.

• Leveraged data-driven insights to identify and capitalize on emerging market trends, contributing to revenue growth.

Academic Background

Priscila holds a Bachelor's degree in Marketing from the University of Auckland, where she graduated with Distinction.

Areas of Expertise

• Event planning and management

• Integrated marketing strategy and execution

• Digital marketing and social media optimization

• Branding and visual identity development

• Budget and vendor management

• Stakeholder engagement and relationship building

Professional Impact

• Spearheaded the successful launch of a high-profile product for a leading FMCG brand, generating a 20% increase in sales within the first quarter.

• Conceptualized and delivered a series of impactful community events that strengthened brand affinity and drove a 15% uptick in customer loyalty.

• Recognized as a trusted marketing advisor, providing strategic counsel to a diverse client portfolio and contributing to their sustained business growth.

Conclusion

With her exceptional event management expertise and transformative marketing capabilities, Priscila Dozza is poised to make a lasting impact within the industry. As she continues to navigate the dynamic marketing landscape, her unwavering dedication to delivering innovative, data-driven solutions positions her as a valuable asset to any organization seeking to elevate their brand and engage their target audience effectively.