Priscilla Soares - Marketing Professional

Professional Overview

Priscilla Soares is a marketing professional with over 15 years of experience driving successful campaigns and initiatives across diverse industries. Leveraging her expertise in digital marketing, communications, and brand strategy, she currently spearheads marketing efforts for Brasilprev Seguros e Previdência S.A., a leading insurance and pension provider in Brazil.

Experience Summary

Current Role

As a Marketing professional at Brasilprev Seguros e Previdência S.A. since 2019, Priscilla is responsible for developing and executing integrated marketing strategies to enhance brand visibility, engage target audiences, and drive business growth. She collaborates cross-functionally to create compelling content, optimize digital channels, and measure the impact of marketing initiatives. Priscilla's strategic insights and data-driven approach have contributed to the company's increased market share and improved customer satisfaction.

Career Progression

Prior to her current role, Priscilla held marketing positions at several prominent organizations. At Celmat Medical Devices, she managed the digital and communication strategies, effectively positioning the brand and driving lead generation. Earlier in her career, she served as a Marketing professional at PDG Incorporadora e Construtora and Grupo Feira & Cia - Editora Sansei, where she demonstrated her ability to develop and implement successful marketing campaigns, contributing to the growth and visibility of these companies.

Academic Background

Priscilla holds a Bachelor's degree in Business Administration from the Universidade de São Paulo (USP), one of the most prestigious universities in Brazil. Her academic background provided a strong foundation in marketing principles, data analysis, and strategic decision-making, which she has seamlessly applied throughout her professional journey.

Areas of Expertise

• Digital Marketing: Expertise in leveraging digital channels, such as social media, email, and content marketing, to reach and engage target audiences.

• Brand Strategy: Proven track record in developing and strengthening brand identity, positioning, and messaging to differentiate clients in the market.

• Campaign Management: Skilled in planning, executing, and measuring the success of integrated marketing campaigns to achieve business objectives.

• Data-driven Insights: Adept at analyzing customer data and market trends to inform strategic decision-making and optimize marketing initiatives.

• Cross-functional Collaboration: Effective communicator and team player, able to work closely with various departments to align marketing efforts with broader organizational goals.

Professional Impact

During her tenure at Brasilprev Seguros e Previdência S.A., Priscilla has spearheaded the development of a comprehensive digital marketing strategy that has resulted in a 25% increase in website traffic and a 20% growth in social media engagement. Her ability to leverage data and customer insights has enabled the company to better understand and serve its target market, leading to improved customer satisfaction and retention rates.

Conclusion

Priscilla Soares is a versatile and results-driven marketing professional with a demonstrated ability to drive business growth and impact through innovative, data-driven strategies. Her diverse industry experience, coupled with her strong academic background and collaborative leadership style, make her a valuable asset to any organization seeking to enhance its marketing initiatives and brand presence.