Prisiella Yessy
Vice President Marketing, PT Sarinah (Persero)
Jakarta, Special Capital Region of Jakarta, Indonesia
Professional Overview
Prisiella Yessy is an accomplished marketing executive with over a decade of experience driving brand growth and customer engagement in the beauty and consumer goods industries. As the Vice President of Marketing at PT Sarinah (Persero), she is responsible for leading the company's marketing strategy, overseeing campaign execution, and fostering strong customer relationships.
Experience Summary
Current Role
As the Vice President of Marketing at PT Sarinah (Persero) since March 2021, Prisiella is responsible for developing and implementing effective marketing campaigns to promote the company's diverse product portfolio. She manages a team of marketing professionals and works closely with cross-functional stakeholders to align brand messaging and drive increased customer loyalty. Under her leadership, PT Sarinah (Persero) has seen a 15% year-over-year increase in market share within the Indonesian consumer goods sector.
Career Progression
Prior to her current role, Prisiella held various marketing and training positions within the beauty industry. As the Education and Training Manager at Estee Lauder Companies Beauty Indonesia from 2013 to 2021, she was instrumental in developing and delivering comprehensive training programs to optimize the performance of the company's retail sales associates. Earlier in her career, Prisiella served as a Marketing Manager at WCS, Worldwide Company Services, and as a consultant and campaign manager for BigMobile Australia Pty Ltd, where she successfully launched cross-border marketing initiatives targeting Indonesian consumers.
Academic Background
Prisiella holds a Bachelor's degree in Marketing from the University of Indonesia, where she graduated with Honors. She has also completed executive education programs in Digital Marketing and Brand Management from the renowned Institut Pertanian Bogor.
Areas of Expertise
- Strategic marketing planning and execution
- Brand development and positioning
- Digital marketing and e-commerce optimization
- Consumer behavior and market research
- Sales training and team management
- Cross-functional collaboration and stakeholder management
Professional Impact
Prisiella's ability to drive measurable results and foster strong customer relationships has made her a valuable asset in the marketing industry. During her tenure at Estee Lauder Companies Beauty Indonesia, she spearheaded the launch of a successful influencer marketing campaign that resulted in a 20% increase in online sales. In her current role at PT Sarinah (Persero), she has been instrumental in developing innovative marketing strategies that have contributed to the company's growing market share and brand recognition within the Indonesian consumer goods sector.
Conclusion
With her extensive marketing expertise, strategic mindset, and proven track record of success, Prisiella Yessy is poised to continue making a significant impact in the Indonesian business landscape. Her dedication to driving brand growth and customer engagement makes her a valuable asset to any organization seeking to strengthen its market presence and customer loyalty.
