Priya Taneja

Head Visual Merchandiser
New Delhi, Delhi, India

Professional Overview

Priya Taneja is a seasoned retail professional with over a decade of experience in visual merchandising, e-commerce, and marketing. As the Head Visual Merchandiser at Amala Earth, she is responsible for crafting engaging in-store experiences and driving brand visibility across both physical and digital channels.

Experience Summary

Current Role

Priya currently serves as the Head Visual Merchandiser at Amala Earth, a leading sustainable fashion brand based in New Delhi. In this role, she oversees the conceptualization and implementation of captivating store displays, ensuring seamless brand alignment and enhanced customer engagement. Priya's strategic vision and adaptable approach have been instrumental in elevating Amala Earth's in-store visual presence and driving a consistent brand narrative.

Career Progression

Prior to her current role, Priya held several progressive positions within the retail industry. She served as the Head Merchandiser at Aashni & Co, where she spearheaded the company's merchandising efforts and played a pivotal role in expanding its e-commerce presence. Priya's earlier experience includes roles as a Retail Merchandiser and E-commerce Merchandiser at Aashni & Co, as well as a Website Manager at LMNOP and a Marketing Merchandising Manager at Little Tags. Her diverse background has equipped her with a well-rounded understanding of the retail landscape and the ability to adapt to evolving industry trends.

Academic Background

Priya holds a Bachelor of Design in Fashion Design from the National Institute of Fashion Technology, New Delhi. Her academic achievements, combined with her practical experience, have equipped her with a unique blend of creative and strategic capabilities.

Areas of Expertise

• Visual merchandising strategy and execution

• Omnichannel brand presentation and customer experience

• Retail space optimization and store layout planning

• E-commerce merchandising and digital content curation

• Trend analysis and product positioning

• Collaborative leadership and cross-functional team management

Professional Impact

Throughout her career, Priya has consistently demonstrated her ability to drive measurable results. While at Aashni & Co, she spearheaded a comprehensive rebranding initiative that resulted in a 25% increase in in-store footfall and a 15% uplift in online sales. Her innovative visual merchandising strategies have earned her recognition within the industry, and she has been invited to speak at several retail conferences and workshops.

Conclusion

Priya Taneja is a versatile retail professional with a proven track record of delivering exceptional in-store experiences and driving brand growth. Her strategic vision, combined with her strong technical expertise and collaborative leadership style, make her a valuable asset to any organization. Priya is poised to continue her successful career trajectory, leveraging her deep industry knowledge to elevate Amala Earth's brand presence and enhance the customer journey.