Priyadarshi Sahgal

Chief Marketing Officer

Professional Overview
Priyadarshi Sahgal is a seasoned marketing executive with over 20 years of experience driving strategic brand development and campaign execution across diverse industries. As the Chief Marketing Officer at Zoi Hospitals, he is responsible for leading the organization's comprehensive marketing initiatives, including digital strategy, content creation, and brand positioning.

Experience Summary

Current Role
As the Chief Marketing Officer at Zoi Hospitals since April 2023, Priyadarshi is spearheading the organization's marketing transformation, implementing data-driven strategies to enhance brand visibility, patient engagement, and market share growth. Under his leadership, Zoi Hospitals has experienced a 25% increase in online patient inquiries and a 15% uplift in social media following.

Career Progression
Prior to joining Zoi Hospitals, Priyadarshi founded Studio Sahgal, a boutique marketing consultancy, where he served as the Founder from 2021 to 2024. In this role, he provided strategic advisory and hands-on support to clients in the healthcare and technology sectors, driving measurable improvements in lead generation, customer retention, and revenue growth.

Priyadarshi's earlier career includes senior marketing roles at leading advertising agencies, such as Associate Vice President and Branch Manager at Lintas India Pvt. Ltd. (2003-2014), Account Director at R K Swamy BBDO (2002-2003), and Account Director at McCann Erickson (2000-2002). In these positions, he spearheaded award-winning campaigns for renowned brands, showcasing his expertise in crafting impactful marketing strategies and delivering exceptional client results.

Academic Background
Priyadarshi holds a Master's degree in Business Administration from the prestigious Indian Institute of Management, Ahmedabad, where he specialized in Marketing and Strategy. He also earned a Bachelor of Engineering degree from the National Institute of Technology, Rourkela, further strengthening his technical and analytical capabilities.

Areas of Expertise

• Strategic brand development and positioning

• Integrated marketing campaign planning and execution

• Digital marketing and social media optimization

• Data-driven decision-making and performance analysis

• Stakeholder management and cross-functional collaboration

• Innovative marketing solutions for the healthcare industry

Professional Impact
During his tenure at Lintas India Pvt. Ltd., Priyadarshi led the repositioning of a leading consumer electronics brand, resulting in a 20% increase in market share and a 30% uplift in brand awareness. At R K Swamy BBDO and McCann Erickson, he spearheaded award-winning campaigns that received recognition from industry associations, including the Cannes Lions and the Effie Awards.

Conclusion
Priyadarshi Sahgal is a versatile marketing executive with a proven track record of driving impactful campaigns and delivering measurable results. With his extensive experience, strategic acumen, and innovative approach, he is well-positioned to lead Zoi Hospitals' marketing efforts and contribute to the organization's growth and success in the healthcare industry.