Priyanka More
Vice President - Digital Marketing, AU SMALL FINANCE BANK
Professional Overview
Priyanka More is an experienced digital marketing professional with a proven track record of driving impactful campaigns and strategies. As the Vice President of Digital Marketing at AU SMALL FINANCE BANK, she is responsible for spearheading the bank's digital transformation and enhancing its online presence across various channels.
Experience Summary
Current Role
As the Vice President of Digital Marketing at AU SMALL FINANCE BANK, Priyanka oversees the development and implementation of comprehensive digital marketing initiatives. She is instrumental in developing data-driven strategies to optimize the bank's online performance, drive customer engagement, and expand its digital footprint. Priyanka's leadership has been pivotal in positioning AU SMALL FINANCE BANK as a digital-first financial institution, delivering measurable results and improved market visibility.
Career Progression
Priyanka's career trajectory showcases her steady progression through the digital marketing landscape. Prior to her current role, she held positions of increasing responsibility at AU SMALL FINANCE BANK, serving as Deputy Vice President and Assistant Vice President of Digital Marketing. Priyanka has also gained valuable experience in the banking and financial services industry, having previously worked as a Chief Manager of Marketing at Kotak Mahindra Bank, a Digital Marketing Manager at HDFC Bank, and an Internet Marketing Manager at ICICI Prudential Life Insurance Company Limited.
Academic Background
Priyanka holds a Bachelor's degree in Marketing from the prestigious NMIMS University, Mumbai. Her academic achievements and specialized knowledge in digital marketing have been instrumental in her professional success.
Areas of Expertise
- Strategic digital marketing planning and execution
- Search Engine Optimization (SEO) and Search Engine Marketing (SEM)
- Social media marketing and campaign management
- Data analytics and performance optimization
- Customer acquisition and retention strategies
- Cross-functional collaboration and team leadership
Professional Impact
Priyanka's exceptional contributions have been recognized throughout her career. At AU SMALL FINANCE BANK, she has successfully launched numerous award-winning digital campaigns, driving significant improvements in website traffic, online lead generation, and customer engagement. Her innovative approach and data-driven decision-making have positioned the bank as a leader in the digital banking space.
Conclusion
With her extensive experience, strategic vision, and exceptional digital marketing expertise, Priyanka More is poised to continue driving the digital transformation and growth of AU SMALL FINANCE BANK. Her commitment to delivering measurable results and her ability to stay ahead of industry trends make her a valuable asset to the organization.
