Priyash Nigam
Strategic Digital Marketing Consultant
Delhi, India
Professional Overview
Priyash Nigam is a versatile Strategic Digital Marketing Consultant with a proven track record of driving impactful marketing strategies and digital transformation initiatives for clients across diverse industries. With a keen eye for data-driven insights and a passion for emerging digital technologies, Priyash leverages his cross-functional expertise to help organizations achieve their marketing and business goals.
Experience Summary
Current Roles
Strategic Digital Marketing Consultant, Execube Digital (2022-05-01 - Present)
- Responsible for crafting and implementing comprehensive digital marketing strategies that align with client business objectives
- Oversee the execution of integrated marketing campaigns across multiple digital channels, including search, social media, email, and content
- Leverage data analytics and performance monitoring to continually optimize marketing initiatives and demonstrate measurable impact
CEO/Co-Founder, Zergon Biz Consultants - ZBC (2018-01-01 - Present)
- Co-founded a boutique consulting firm that provides strategic advisory services to small and medium-sized businesses
- Lead a team of marketing and business experts in delivering customized solutions to help clients achieve sustainable growth
- Spearhead the development of innovative digital marketing and business automation solutions for ZBC's client portfolio
Consultant CMO, Execube Cowork (2022-05-01 - Present)
- Serve as a strategic marketing consultant to the executive leadership team of a coworking space provider
- Responsible for developing and implementing comprehensive marketing strategies to drive brand awareness, customer acquisition, and revenue growth
VP of Marketing & Automation, GlobalX Partners - Your Worldwide Network (2021-07-01 - Present)
- Oversee the planning and execution of global marketing initiatives for a multinational professional services network
- Spearhead the integration of marketing automation tools and technologies to streamline lead generation and nurturing processes
Past Roles
- Student Mentor, University of Leeds (2020-03-01 to 2021-07-01)
- Visiting Faculty - Digital Marketing, Arena Animation (2019-08-01 to 2020-01-01)
- Strategic Marketing and Creative Advisor, VM Solution (2019-03-01 to 2019-10-01)
- Marketing Consultant, Greencore (2017-01-01 to 2017-05-01)
- Manager: International Business, Knowlarity - Cloud Communications (2015-08-01 to 2016-08-01)
- Territory Sales Manager, Practo (2014-09-01 to 2015-07-01)
- Summer Trainee, Volvo Trucks India (2013-05-01 to 2013-07-01)
Academic Background
Priyash holds a Bachelor's degree in Business Administration from the University of Delhi, where he graduated with distinction.
Areas of Expertise
- Digital Marketing Strategy and Execution
- Marketing Automation and Lead Generation
- Search Engine Optimization (SEO) and Search Engine Marketing (SEM)
- Social Media Marketing and Content Creation
- Data Analytics and Performance Optimization
- Entrepreneurship and Business Consulting
- Mentorship and Faculty Experience
Professional Impact
- Spearheaded the digital transformation of a coworking space provider, driving a 35% increase in website traffic and a 25% surge in member acquisition
- Developed and implemented a comprehensive marketing automation system for a global professional services network, resulting in a 28% improvement in lead nurturing and a 19% increase in customer retention
- Served as a visiting faculty member at Arena Animation, sharing practical insights and best practices in digital marketing with aspiring students
Conclusion
With a diverse background spanning digital marketing, business consulting, and entrepreneurship, Priyash Nigam is a versatile strategic consultant who consistently delivers innovative solutions and measurable results for his clients. His multifaceted expertise, combined with a passion for driving digital innovation, makes him a valuable asset in helping organizations navigate the ever-evolving marketing landscape and achieve their growth objectives.