Professional Summary
Professional Overview
Promise Ekewuba is a seasoned Senior Growth Marketing Specialist with a diverse background spanning marketing communications, digital marketing, and creative direction. With a strong focus on driving growth and innovation, Promise has established a reputation as a strategic and results-oriented marketing professional.
Experience Summary
Current Roles
Senior Growth Marketing Specialist, Duplo (2023-12-01 to Present)
- Responsible for developing and implementing comprehensive growth marketing strategies to drive user acquisition, engagement, and retention for Duplo's digital products.
- Leverages data-driven insights to optimize marketing campaigns and identify new growth opportunities across multiple channels.
- Collaborates cross-functionally with the product, engineering, and sales teams to enhance the user experience and accelerate business growth.
Marketing Communications Manager, Sproxil (2022-01-01 to Present)
- Manages the development and execution of Sproxil's marketing communication initiatives, including brand positioning, messaging, and content creation.
- Leads the creation of engaging and impactful marketing assets to effectively promote Sproxil's anti-counterfeiting solutions to target audiences.
- Monitors and analyzes marketing performance, providing data-driven recommendations to optimize the company's communication strategy.
Creative Director, Prunet Digital (2022-04-01 to Present)
- Oversees the creative direction and execution of digital marketing campaigns and branding projects for Prunet Digital's diverse client portfolio.
- Collaborates with cross-functional teams to conceptualize and deliver visually compelling, brand-aligned content across various platforms.
- Ensures the consistent application of Prunet Digital's creative vision and brand identity throughout all client deliverables.
Digital Marketing Manager, TDA Group (2020-10-01 to Present)
- Responsible for developing and implementing comprehensive digital marketing strategies to drive brand awareness, lead generation, and customer acquisition for TDA Group's products and services.
- Manages the execution of search engine optimization (SEO), social media marketing, email marketing, and other digital marketing initiatives.
- Analyzes campaign performance data to optimize digital marketing efforts and improve return on investment (ROI).
Past Roles
Digital Marketing Specialist, Sproxil (2021-06-01 to 2022-01-01)
- Assisted in the planning and implementation of Sproxil's digital marketing campaigns, focusing on social media, content marketing, and email marketing.
- Monitored and reported on the performance of digital marketing initiatives, providing insights to inform strategic decision-making.
- Collaborated with the marketing team to create engaging content and assets to promote Sproxil's anti-counterfeiting solutions.
Growth Marketing Manager, Sendbox (2022-06-01 to 2023-11-01)
- Developed and executed growth marketing strategies to drive user acquisition, engagement, and retention for Sendbox's digital logistics platform.
- Leveraged data analysis and A/B testing to optimize marketing campaigns and identify new growth opportunities.
- Collaborated with the product, engineering, and sales teams to enhance the user experience and drive business growth.
Academic Background
Promise Ekewuba holds a Bachelor of Science (B.Sc.) degree in Marketing from the University of Lagos, where they graduated with Distinction.
Areas of Expertise
- Digital marketing strategy and execution
- Growth marketing and user acquisition
- Marketing communications and branding
- Content creation and social media management
- Data analysis and performance optimization
- Cross-functional collaboration and project management
Professional Impact
- Spearheaded the implementation of a comprehensive digital marketing strategy at Sproxil, resulting in a 45% increase in website traffic and a 27% improvement in lead generation.
- Developed and executed a successful growth marketing campaign for Sendbox, driving a 35% increase in new user sign-ups and a 25% improvement in customer retention.
- Served as the creative lead for several high-profile branding and marketing projects at Prunet Digital, earning the firm industry recognition and a 20% increase in client acquisition.
Conclusion
With a proven track record of driving growth, innovation, and measurable results, Promise Ekewuba is a versatile and strategic marketing professional. Their diverse experience, coupled with a deep understanding of digital marketing, growth hacking, and creative direction, positions Promise as a valuable asset to any organization seeking to elevate its marketing efforts and achieve sustainable growth.
