Pryce Greenow

President & CEO, Sierra Nevada Brewing Co.

Professional Overview
Pryce Greenow is a seasoned executive with over two decades of experience in the global beverages industry. As the President and CEO of Sierra Nevada Brewing Co., he leverages his strategic vision, operational expertise, and deep industry knowledge to drive the company's continued success and expansion. Greenow also maintains an active role as an Angel Investor at COREangels Climate and as the Founder of GIC: Greenow Investment Company S.L.

Experience Summary

Current Roles
As the President and CEO of Sierra Nevada Brewing Co., Greenow is responsible for setting the company's strategic direction, overseeing day-to-day operations, and ensuring the successful execution of its growth initiatives. Under his leadership, Sierra Nevada Brewing Co. has solidified its position as a leading player in the craft beer industry, known for its commitment to sustainability and innovation.

Greenow's angel investing activities at COREangels Climate allow him to support and guide promising startups in the climate technology and sustainability sectors. As the Founder of GIC, he leverages his extensive industry experience to identify and invest in promising ventures that align with his vision for a more sustainable future.

Career Progression
Prior to his current roles, Greenow held several senior leadership positions at Beam Suntory, where he played a pivotal role in driving the company's global expansion and sales excellence. As the President International and Global Sales Excellence Officer, he was responsible for overseeing the company's operations in international markets, ensuring consistent brand positioning and sales growth. His previous roles at Beam Suntory, including SVP and Managing Director for the EMEA region, Developed Europe, and Emerging Markets, South America, further solidified his expertise in international market development and strategic leadership.

Earlier in his career, Greenow gained valuable experience as a Management Consultant at Marakon Associates, where he honed his strategic and analytical skills, and as a Captain in the British Army, where he developed his leadership abilities.

Academic Background
Pryce Greenow holds a Bachelor's degree in Business Administration from the University of Exeter, where he graduated with honors.

Areas of Expertise

• Strategic planning and execution

• International market development and expansion

• Sales and marketing leadership

• Operational excellence and efficiency

• Sustainability and environmental stewardship

• Mergers, acquisitions, and business integration

Professional Impact
Throughout his career, Greenow has demonstrated a track record of driving sustainable growth and innovation. Under his leadership, Sierra Nevada Brewing Co. has continued to expand its footprint, while maintaining its commitment to environmental responsibility and community engagement. As an angel investor, Greenow's contributions have accelerated the development of promising climate tech startups, aligning with his personal passion for addressing global environmental challenges.

Conclusion
Pryce Greenow's extensive experience, strategic vision, and commitment to sustainability make him a respected leader in the global beverages industry. As the President and CEO of Sierra Nevada Brewing Co., he is poised to further strengthen the company's market position and drive its continued growth, while also contributing to the development of innovative solutions for a more sustainable future through his angel investing activities.