Puja Bedi
Associate Vice President Marketing
Professional Overview
Puja Bedi is an accomplished marketing professional with over 7 years of experience in the beauty and personal care industry. As the Associate Vice President of Marketing at Mamaearth, she is responsible for driving brand strategy, product development, and marketing campaigns to accelerate growth and enhance the company's market presence.
Experience Summary
Current Role
As the Associate Vice President of Marketing at Mamaearth, Puja oversees the development and execution of integrated marketing strategies across digital and traditional channels. She leads a team of marketing professionals to create impactful campaigns that resonate with the brand's target audience, resulting in a significant increase in brand awareness and customer engagement. Puja has been instrumental in the successful launch of several new product lines, contributing to Mamaearth's rapid expansion and solidification as a leading player in the natural and sustainable personal care market.
Career Progression
Prior to her current role, Puja held positions of increasing responsibility within the beauty and personal care industry. As the Deputy General Manager of Marketing at WOW Skin Science, she led the marketing strategy for the company's beauty and personal care portfolio, driving double-digit growth and market share gains. She also served as the Senior Manager for Brand and Category at WOW Skin Science, where she played a pivotal role in strengthening the brand's positioning and expanding its product range.
Earlier in her career, Puja held roles as a Senior Brand Manager at The Himalaya Drug Company and an Assistant Brand Manager at Emami Ltd., where she gained valuable experience in new product development, brand management, and consumer insights.
Academic Background
Puja holds a Bachelor's degree in Business Administration from the University of Delhi, where she graduated with distinction. She is known for her strategic thinking, analytical capabilities, and strong command of marketing principles, which have contributed to her success in the industry.
Areas of Expertise
- Brand strategy and positioning
- Integrated marketing campaign development
- Product innovation and category expansion
- Digital marketing and e-commerce optimization
- Customer segmentation and insights-driven decision making
- Cross-functional collaboration and team leadership
Professional Impact
During her tenure at Mamaearth, Puja has spearheaded the launch of several new product lines, resulting in a 30% increase in the company's revenue over the past two years. She has also successfully implemented targeted digital marketing strategies, leading to a 50% boost in online sales and a significant expansion of the brand's social media following.
Puja's expertise in consumer insights and market trends has enabled her to identify and capitalize on emerging opportunities, positioning Mamaearth as a trusted and innovative player in the natural personal care space. Her strategic leadership and ability to drive cross-functional collaboration have been instrumental in the company's sustained growth and industry recognition.
Conclusion
With a proven track record of driving marketing excellence and delivering measurable results, Puja Bedi is a dynamic marketing leader poised to continue her transformative impact on the beauty and personal care industry. Her deep understanding of consumer behavior, coupled with her passion for innovation and brand-building, make her a valuable asset to Mamaearth as the company continues to expand its market presence and solidify its position as a leading player in the natural and sustainable personal care space.
