Puja Kusuma
Product Marketing Manager, Jakarta, Indonesia
Professional Overview
Puja Kusuma is an experienced product marketing professional with a strong track record of driving successful go-to-market strategies and product launches. With over a decade of industry experience, she has developed expertise in the lighting and consumer electronics sectors, excelling at aligning product development, positioning, and marketing initiatives to maximize business impact.
Experience Summary
Current Role
As the Product Marketing Manager at Signify, Puja is responsible for leading the strategic planning and execution of product marketing campaigns. She collaborates closely with cross-functional teams to develop comprehensive marketing strategies, craft compelling value propositions, and ensure seamless product introductions. Puja's data-driven approach and strong commercial acumen have enabled her to consistently deliver measurable results and contribute to Signify's market leadership.
Career Progression
Prior to her current role, Puja held various positions at Signify and Philips Lighting, where she steadily progressed from a Marketing Assistant to a Commercial Operations Specialist and, ultimately, her current role as Product Marketing Manager. Throughout her career, she has demonstrated a keen ability to identify market trends, understand customer needs, and develop innovative marketing solutions that drive product adoption and revenue growth.
Academic Background
Puja holds a Bachelor's degree in Marketing from the University of Indonesia, where she graduated with distinction. Her academic accomplishments, combined with her extensive professional experience, have equipped her with a well-rounded skill set and a deep understanding of the industry.
Areas of Expertise
- Product marketing strategy and execution
- Go-to-market planning and launch management
- Competitive analysis and market intelligence
- Digital marketing and social media campaign management
- Cross-functional collaboration and stakeholder management
- Data-driven decision making and performance analysis
Professional Impact
During her tenure at Signify, Puja has spearheaded the successful launch of several innovative lighting products, leading to a significant increase in market share and customer satisfaction. Her ability to craft compelling narratives and leverage omnichannel marketing tactics has earned her recognition within the company and the industry.
Conclusion
Puja Kusuma is a seasoned product marketing professional with a proven track record of driving business growth and delivering impactful marketing campaigns. Her strategic mindset, industry expertise, and collaborative approach make her a valuable asset to Signify as the company continues to innovate and expand its market presence.
