Puja Murarka

Growth Marketing Manager

Professional Overview

Puja Murarka is a seasoned Growth Marketing Manager with a proven track record of driving impactful business growth through strategic marketing initiatives. With expertise in B2B marketing, data-driven growth hacking, and operations management, she combines analytical acumen with a creative mindset to design and execute successful growth strategies.

Experience Summary

Current Roles

Growth Marketing Manager, Nexuses - B2B Growth Agency (2024-03-01 to Present)

• Responsible for leading and optimizing end-to-end growth marketing campaigns for Nexuses' B2B clients

• Implementing data-driven, cross-channel strategies to acquire new customers and drive sustainable revenue growth

• Collaborating with cross-functional teams to design and execute innovative growth experiments and track performance

Growth and Operations Head, Boostify My Sales (2023-11-01 to Present)

• Spearheading the growth and operational strategies for this B2B sales enablement platform

• Overseeing the development and implementation of marketing, sales, and customer success initiatives

• Driving process improvements and operational efficiencies to support the company's rapid expansion

Career Progression

Growth Lead, Nexuses - B2B Growth Agency (2023-03-01 to 2024-02-01)

• Managed the execution of comprehensive growth marketing campaigns for Nexuses' portfolio of B2B clients

• Demonstrated expertise in leveraging data analytics, SEO, content marketing, and lead generation tactics to drive measurable results

Growth Hacker, Nexuses - B2B Growth Agency (2022-09-01 to 2023-02-01)

• Designed and implemented innovative growth hacking strategies to acquire new customers and boost brand awareness

• Utilized A/B testing, conversion rate optimization, and data-driven decision-making to optimize marketing performance

Business Intelligence Analyst, AXA (2021-09-01 to 2022-05-01)

• Analyzed complex data sets to derive actionable insights and support strategic decision-making for the organization

• Developed and maintained reporting dashboards to track key performance indicators and facilitate data-driven decision-making

Academic Background

Puja holds a Bachelor's degree in Business Administration from Bangalore University, where she graduated with distinction.

Areas of Expertise

• B2B Growth Marketing

• Data-Driven Growth Hacking

• Cross-Channel Marketing Campaigns

• SEO and Content Marketing

• Lead Generation and Conversion Rate Optimization

• Operations and Process Improvement

• Business Intelligence and Data Analytics

Professional Impact

• Played a pivotal role in driving 35% year-over-year growth for a leading B2B client of Nexuses through strategic marketing initiatives

• Spearheaded the implementation of a data-driven marketing automation system that resulted in a 25% increase in lead conversion rates

• Developed and executed a comprehensive content marketing strategy that boosted organic website traffic by 40% for a B2B SaaS client

Conclusion

With her extensive experience in growth marketing, data-driven decision-making, and operational excellence, Puja Murarka is a valuable asset to any organization seeking to drive sustainable business growth. Her ability to leverage data and analytics to design and execute effective marketing strategies, coupled with her strong leadership and cross-functional collaboration skills, make her a compelling candidate for senior growth-focused roles.