Qasim Akhlaq

Chief Executive Officer

Professional Overview

Qasim Akhlaq is a seasoned business leader with extensive experience driving growth and innovation in the fashion and retail industries. As the Chief Executive Officer of Public Desire and Kaiia The Label, he oversees strategic decision-making, operational excellence, and the development of cutting-edge products and services that cater to evolving consumer preferences.

Experience Summary

Current Roles

Chief Executive Officer, Public Desire (2014 - Present)

• Spearheaded the strategic vision and operational management of Public Desire, a leading online fashion retailer, resulting in significant revenue growth and market expansion.

• Implemented innovative technology solutions and data-driven strategies to enhance the customer experience, drive sales, and maintain a competitive edge in the dynamic e-commerce landscape.

• Fostered a collaborative, high-performance culture that empowers employees to contribute to the company's success.

Chief Executive Officer, Kaiia The Label (2022 - Present)

• Appointed as the Chief Executive Officer of Kaiia The Label, a rapidly growing sustainable fashion brand, to lead its expansion and solidify its position in the eco-conscious apparel market.

• Developing and executing strategic initiatives to enhance brand visibility, strengthen the company's supply chain, and drive sustainable business practices.

• Leveraging his expertise in the fashion industry to guide the brand's product development, marketing, and customer engagement efforts.

Director, Genie and the Geek (2011 - Present)

• Serves as a Director at Genie and the Geek, a technology consultancy firm, where he provides strategic guidance and oversight to drive innovation and growth.

• Collaborates with the leadership team to identify and capitalize on emerging market opportunities, expand the company's service offerings, and maintain a competitive advantage.

Academic Background

Qasim Akhlaq holds a Bachelor's degree in Business Management from the University of Manchester, where he graduated with distinction and demonstrated exceptional academic performance.

Areas of Expertise

• Fashion and retail industry leadership

• E-commerce and digital transformation

• Strategic planning and operational optimization

• Sustainable business practices and eco-conscious product development

• Technology integration and data-driven decision-making

• Building high-performing, collaborative teams

Professional Impact

• Transformed Public Desire into a leading online fashion retailer, driving consistent revenue growth and market expansion.

• Spearheaded the development and implementation of innovative technology solutions to enhance the customer experience and operational efficiency.

• Recognized as a visionary leader in the fashion industry, successfully guiding the growth and strategic direction of Kaiia The Label, a prominent sustainable apparel brand.

• Serves as a trusted advisor to the leadership team at Genie and the Geek, contributing to the firm's continuous innovation and market dominance.

Conclusion

Qasim Akhlaq's proven track record of success, strategic acumen, and industry expertise make him a valuable asset in the fashion and retail sectors. His unwavering commitment to driving innovation, fostering sustainable business practices, and cultivating high-performing teams positions him as a distinguished leader poised to guide organizations to new heights of success.