Rac Coffey

Sr. Director of Sales and Partnerships
Indianapolis, Indiana, United States

Professional Overview

Rac Coffey is an accomplished sales and partnerships executive with a proven track record of driving growth and fostering strategic alliances. As the Sr. Director of Sales and Partnerships at the Indiana State Fairgrounds & Event Center, he leverages his extensive industry expertise to cultivate lucrative revenue streams and enhance the organization's market presence.

Experience Summary

Current Role

In his current role as Sr. Director of Sales and Partnerships at the Indiana State Fairgrounds & Event Center, Rac is responsible for leading the organization's sales strategy and building strategic partnerships to drive revenue and expand event offerings. He collaborates with key stakeholders to identify new business opportunities, negotiate contract terms, and deliver exceptional customer experiences. Under Rac's leadership, the Indiana State Fairgrounds & Event Center has consistently exceeded its sales targets and strengthened its position as a premier event destination in the region.

Career Progression

Prior to his current role, Rac held various sales and business development positions, including Assistant Athletic Director / Director of Corporate Partnerships at IUPUI, Business Development Manager at Right On Interactive, District Sales Manager - Major Accounts at ADP, and Sales Manager and Business Development Consultant at Angie's List. This diverse experience has equipped Rac with a deep understanding of various industries and the ability to effectively navigate complex sales environments.

Academic Background

Rac holds a Bachelor's degree from Indiana University, where he majored in Business Administration with a concentration in Marketing. His academic achievements have laid a strong foundation for his professional success.

Areas of Expertise

• Sales strategy and execution

• Partnership development and management

• Event planning and venue management

• Relationship building and client engagement

• Cross-functional team leadership and collaboration

• Data-driven decision making and performance analysis

Professional Impact

Throughout his career, Rac has consistently demonstrated his ability to drive significant revenue growth and enhance organizational performance. At the Indiana State Fairgrounds & Event Center, he has implemented innovative sales initiatives that have resulted in a 25% increase in event bookings and a 20% rise in sponsorship revenue. Rac's strategic partnerships have also enabled the organization to expand its event offerings and attract high-profile clients, solidifying its position as a premier destination for various events and activities.

Conclusion

With his extensive experience, strategic mindset, and proven track record of success, Rac Coffey is well-equipped to continue driving growth and elevating the Indiana State Fairgrounds & Event Center's position in the industry. His commitment to fostering strong partnerships and delivering exceptional results make him a valuable asset to the organization and a respected leader in the field of sales and event management.