Rachael Higgins, Founder and Creator Management Specialist
Professional Overview
Rachael Higgins is a driven and accomplished entrepreneur with a strong background in digital marketing and creator management. As the Founder of Because of Marketing, she leverages her expertise to help businesses and creators thrive in the ever-evolving digital landscape. In addition, Rachael serves as the Creator Management Programme Lead at LinkedIn, where she spearheads initiatives to support and empower content creators.
Experience Summary
Current Roles
Founder, Because of Marketing (2020 - Present)
- Established a successful digital marketing agency that specializes in innovative strategies for small to medium-sized businesses
- Developed and implemented comprehensive marketing campaigns that have driven significant growth and revenue for clients
- Cultivated a team of talented marketing professionals to deliver exceptional service and measurable results
Creator Management Programme Lead, LinkedIn (2023 - Present)
- Leads the strategic development and execution of LinkedIn's Creator Management Programme
- Collaborates with creators to enhance their presence and influence on the platform
- Designs and delivers tailored support, resources, and growth opportunities for creators
Advisor, Virgin StartUp (2024 - Present)
- Provides strategic guidance and mentorship to early-stage entrepreneurs within the Virgin StartUp network
- Leverages her entrepreneurial experience to help founders navigate the challenges of building and scaling their businesses
Career Progression
Prior to her current roles, Rachael held positions in various digital marketing agencies, where she honed her skills in search engine optimization, social media marketing, and content strategy. Her ability to drive results and her passion for supporting entrepreneurs have been instrumental in her professional journey.
Academic Background
Rachael holds a Master's degree in Digital Marketing from the University of Edinburgh, where she graduated with distinction. Her academic achievements and industry-relevant education have equipped her with a strong foundation to excel in the fast-paced world of digital marketing and creator management.
Areas of Expertise
- Digital marketing strategy and implementation
- Creator management and growth
- Entrepreneurship and business development
- Team building and leadership
- Data analysis and performance optimization
Professional Impact
Rachael's impact can be seen through the success of her own agency, as well as the achievements of the creators and businesses she has supported. Her work has been recognized by industry peers, and she has been invited to speak at various conferences and events, sharing her insights and best practices.
Conclusion
With her entrepreneurial spirit, deep industry knowledge, and a commitment to empowering others, Rachael Higgins is poised to continue making a significant impact in the digital marketing and creator management spheres. Her passion for driving innovation and delivering exceptional results makes her a valuable asset to both her clients and the wider industry.
