Professional Overview
Rachael Higgins is a seasoned founder and professional currently based in Edinburgh, Scotland, United Kingdom. As the Founder at Because of Marketing, Creator Management Programme at LinkedIn, and Advisor at Virgin StartUp, Rachael's key expertise areas include marketing, creator management, and startup advisement, with a focus on the technology and startup industries.
Experience Summary
Current Role
Rachael Higgins is currently serving as the Founder at Because of Marketing, a position she has held since July 2020. In this role, she oversees the strategic direction and growth of the company. As the Creator Management Programme at LinkedIn, a position she took on in February 2023, Rachael is responsible for managing creators and developing programmes to support their growth. Additionally, as an Advisor at Virgin StartUp since May 2024, she provides guidance and support to startup companies.
Career Progression
Rachael's career has been marked by notable roles that demonstrate her growth and expertise. Her progression from founding Because of Marketing to taking on roles at LinkedIn and Virgin StartUp showcases her expanding influence and skillset in the industry.
Areas of Expertise
Rachael's areas of expertise include marketing strategy, creator management, startup advisement, and leadership. Her technical competencies and industry-specific skills are tailored towards the technology and startup sectors, where she has made significant contributions.
Professional Impact
Through her work, Rachael has made notable contributions to the startup and technology industries. Her roles at LinkedIn and Virgin StartUp have allowed her to impact the growth and development of numerous startups and creators.
Conclusion
Rachael Higgins' professional trajectory is one of continuous growth and achievement. With a focus on marketing, creator management, and startup advisement, she continues to make significant contributions to the industry. Her current roles and recent experience underscore her value proposition as a seasoned founder and advisor with a deep understanding of the technology and startup landscapes.
