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Rachael Higgins

Rachael Higgins, Founder



Professional Overview



Rachael Higgins is a dynamic and accomplished entrepreneur with a proven track record of driving innovation and growth in the digital marketing industry. As the Founder of Because of Marketing, she leverages her deep expertise in creator management and strategic brand partnerships to help businesses elevate their online presence and engage their target audiences effectively.

Experience Summary



Current Roles



Founder, Because of Marketing (2020 - Present)
  • Established a successful digital marketing agency focused on creator management and strategic brand partnerships

  • Developed and executed highly effective marketing strategies that have driven significant growth and success for client businesses

  • Built a strong network of influential creators and industry leaders to facilitate impactful collaborations


Creator Management Programme, LinkedIn (2023 - Present)
  • Tasked with developing and implementing a comprehensive creator management program on the LinkedIn platform

  • Responsible for identifying and onboarding top-tier creators, fostering their growth, and aligning them with relevant brand opportunities

  • Leveraging data-driven insights to optimize the creator management program and maximize its impact


Advisor, Virgin StartUp (2024 - Present)
  • Providing strategic guidance and mentorship to early-stage entrepreneurs in the digital marketing and creator economy space

  • Sharing valuable industry insights and best practices to help startups navigate the challenges of building and scaling successful businesses

  • Contributing to the development of innovative programs and initiatives that support the growth of the entrepreneurial ecosystem


Career Progression



Prior to founding Because of Marketing, Rachael held various marketing and content creation roles, honing her skills in digital strategy, social media management, and influencer outreach. Her ability to identify emerging trends and capitalize on them has been a driving force behind her career progression and the success of her ventures.

Academic Background



Rachael holds a Bachelor of Arts degree in Marketing from the University of Edinburgh, where she graduated with distinction. Her academic achievements, coupled with her hands-on industry experience, have positioned her as a respected authority in the field of digital marketing and creator management.

Areas of Expertise



  • Creator management and influencer marketing

  • Digital marketing strategy and campaign execution

  • Social media optimization and content creation

  • Strategic brand partnerships and collaborations

  • Data-driven insights and performance analysis


Professional Impact



Throughout her career, Rachael has spearheaded numerous successful marketing campaigns and initiatives that have yielded measurable results for her clients and the businesses she has advised. Her expertise in the creator economy has been instrumental in helping brands navigate the evolving landscape and connect with their target audiences in meaningful and impactful ways.

Conclusion



Rachael Higgins is a visionary entrepreneur and digital marketing strategist who continues to shape the industry through her innovative approach and commitment to driving growth and success for her clients. With a dynamic blend of practical experience, industry expertise, and academic excellence, she is poised to make a lasting impact on the digital marketing landscape.