Rachael Hill
Senior Vice President (SVP) of Marketing and Design, California, United States
Professional Overview
Rachael Hill is an accomplished marketing and design executive with over 20 years of experience in the apparel and lifestyle industries. As the Senior Vice President (SVP) of Marketing and Design at Spiritual Gangster, Rachael is responsible for leading the strategic direction and execution of the company's marketing initiatives and design vision.
Experience Summary
Current Role
As the SVP of Marketing and Design at Spiritual Gangster since October 2022, Rachael oversees all aspects of the brand's marketing, including advertising, digital marketing, social media, and content creation. She also leads the creative team in developing innovative product designs that resonate with the brand's target audience. Under Rachael's leadership, Spiritual Gangster has experienced a significant increase in brand awareness and customer engagement, driving impressive growth in both online and retail sales.
Career Progression
Prior to joining Spiritual Gangster, Rachael held various leadership roles at O'Neill, a well-known surfwear and lifestyle brand. She started as an Associate Designer in 2001 and progressed through the ranks, becoming the Design Director, Creative Director, and ultimately the Vice President (VP) of Creative. In these roles, Rachael played a pivotal role in shaping O'Neill's design aesthetic and expanding the brand's product portfolio, which contributed to its sustained success in the market.
Rachael's early career included design positions at other prominent apparel brands, such as Quiksilver, Billabong, and Vans, where she honed her expertise in product design and development.
Academic Background
Rachael holds a Bachelor of Fine Arts (BFA) degree in Apparel Design from the University of California, Davis, where she graduated with distinction.
Areas of Expertise
- Strategic marketing and brand management
- Innovative product design and development
- Cross-functional team leadership and collaboration
- Trend forecasting and market analysis
- Digital marketing and e-commerce optimization
- Omnichannel retail strategy and execution
Professional Impact
Throughout her career, Rachael has demonstrated a track record of driving significant business growth and brand transformation. At O'Neill, she spearheaded the development of several highly successful product lines that expanded the brand's appeal to new customer segments. Her design leadership and marketing acumen played a crucial role in strengthening O'Neill's position as a leader in the surf and lifestyle apparel industry.
Conclusion
With her extensive experience, proven leadership skills, and deep understanding of the apparel and lifestyle markets, Rachael Hill is poised to make a lasting impact as the Senior Vice President of Marketing and Design at Spiritual Gangster. Her strategic vision, creative flair, and unwavering commitment to driving innovation and customer engagement will undoubtedly contribute to the continued success and growth of the brand.
