Rachael Ossovicki
Lead, Search (Retail Media)
Cleveland, Ohio, United States
Professional Overview
Rachael Ossovicki is an experienced digital marketing professional with a strong focus on search engine optimization (SEO) and paid media strategy. As the Lead, Search (Retail Media) at Code3, she oversees the development and implementation of innovative retail media strategies that drive measurable results for her clients.
Experience Summary
Current Role
As the Lead, Search (Retail Media) at Code3, Rachael is responsible for developing and executing comprehensive search engine marketing (SEM) and retail media strategies for e-commerce clients in the retail industry. She collaborates closely with cross-functional teams to analyze data, identify opportunities, and implement data-driven campaigns that optimize search visibility and drive revenue growth. Rachael's leadership and strategic approach have helped her clients achieve significant increases in organic and paid search performance.
Career Progression
Prior to her current role, Rachael served as a Search Advertising Strategist 2 at Code3, where she provided strategic guidance and tactical execution for SEM campaigns across various industries. Before that, she held positions as a Digital Paid Media Manager at Smartbug and a Senior Digital Marketing Strategist at Union Home Mortgage Corp., where she honed her skills in digital advertising, content marketing, and lead generation. Rachael's diverse experience in both agency and in-house settings has equipped her with a well-rounded understanding of the digital marketing landscape.
Alongside her corporate roles, Rachael is the Founder and Professional Marketer at Rann Digital Marketing Services, where she provides freelance digital marketing services to small and medium-sized businesses.
Academic Background
Rachael holds a Bachelor's degree in Marketing from a reputable university, where she developed a strong foundation in data-driven marketing strategies and consumer behavior.
Areas of Expertise
- Search Engine Optimization (SEO)
- Search Engine Marketing (SEM)
- Retail Media Advertising
- Paid Media Strategy and Execution
- Digital Analytics and Reporting
- Cross-functional Collaboration and Team Leadership
Professional Impact
Throughout her career, Rachael has demonstrated a track record of driving measurable results for her clients. At Code3, she has spearheaded the implementation of innovative retail media strategies that have resulted in significant increases in organic and paid search performance for her clients. Rachael's analytical mindset, strategic approach, and ability to translate data into actionable insights have been instrumental in her success.
Conclusion
Rachael Ossovicki is a seasoned digital marketing professional with a proven expertise in search engine optimization, search engine marketing, and retail media advertising. Her strategic mindset, data-driven approach, and strong leadership skills have enabled her to consistently deliver impressive results for her clients. As she continues to excel in her current role at Code3, Rachael is poised to make an even greater impact in the digital marketing landscape.
