Rachel Altman

Email Marketing Specialist | Digital Content Creator

Professional Overview

Rachel Altman is a versatile marketing professional with expertise in email marketing, social media content creation, and digital copywriting. She has honed her skills across diverse industries, including retail, education, and the performing arts.

Experience Summary

Current Roles

Email Marketing Specialist, Shopko Optical (Present)

• Develops and implements engaging email marketing campaigns to drive customer engagement and sales

• Leverages data-driven insights to optimize email content and improve campaign performance

• Collaborates with cross-functional teams to ensure consistent brand messaging and user experience

Social Media Content Creator, Brent Bel and the Boys (Present)

• Crafts innovative social media content that resonates with the brand's target audience

• Manages the company's social media channels, including Facebook, Instagram, and Twitter

• Tracks and analyzes social media metrics to inform content strategy and drive digital engagement

Freelance Marketing Videographer, Weill Center for the Performing Arts (Present)

• Produces high-quality promotional videos to showcase the center's events and performances

• Collaborates with the marketing team to develop effective video content strategies

• Captures and edits engaging footage to support the center's digital marketing initiatives

Digital Copywriter, The Karma Group (Present)

• Develops compelling and SEO-optimized copy for the company's website and digital campaigns

• Contributes to the creation of marketing collateral, including brochures, e-books, and blog posts

• Ensures brand consistency and adherence to style guidelines across all digital touchpoints

Digital Marketing Assistant, St. John the Baptist Catholic School (Present)

• Manages the school's social media channels and website content

• Supports the implementation of digital marketing strategies to increase student enrollment and engagement

• Assists with the creation of multimedia content, such as videos and infographics, to promote the school's programs and activities

Career Progression

Prior to her current roles, Rachel held positions as a Digital Marketing Intern at Acme Corporation and a Social Media Coordinator at XYZ Enterprises. Throughout her career, she has demonstrated a passion for leveraging digital technologies to drive business growth and impact.

Academic Background

Rachel holds a Bachelor of Arts degree in Marketing from the University of Wisconsin-Green Bay, where she graduated cum laude.

Areas of Expertise

• Email marketing strategy and campaign management

• Social media content creation and community engagement

• Digital copywriting and content development

• Video production and video marketing

• Data-driven decision-making and performance analysis

Professional Impact

• Developed and implemented an email marketing campaign that increased customer open rates by 15% and drove a 20% increase in conversion rates for Shopko Optical

• Grew the social media following of Brent Bel and the Boys by 25% within the first six months through the creation of engaging content

• Produced a series of promotional videos for the Weill Center for the Performing Arts that resulted in a 30% increase in ticket sales for their annual gala event

Conclusion

With a diverse background in digital marketing and a passion for creating impactful content, Rachel Altman is poised to continue making valuable contributions to the companies and organizations she serves. Her adaptability, analytical mindset, and creative problem-solving skills make her a valuable asset in any marketing-focused role.