Rachel Berick
Co-Founder | Maptote | New York, New York
Professional Overview
Rachel Berick is the Co-Founder of Maptote, a leading provider of high-quality, design-forward map-themed lifestyle products. With over 15 years of experience in the consumer products industry, Rachel has built a reputation for her strategic vision, innovative product development, and strong business acumen.
Current Role
As the Co-Founder of Maptote, Rachel is responsible for overseeing the company's overall strategy, product design, and brand development. Under her leadership, Maptote has grown to become a recognized leader in the map-themed home goods and apparel market, with a strong presence across both retail and e-commerce channels.
Career Progression
Rachel co-founded Maptote in 2006, recognizing the growing demand for unique, travel-inspired products. She has been instrumental in driving the company's success, leading the development of a diverse product portfolio, expanding the brand's reach, and fostering a collaborative, creative work culture. Prior to co-founding Maptote, Rachel held various design and product management roles within the consumer goods industry, gaining valuable experience in product development, branding, and customer engagement.
Academic Background
Rachel holds a Bachelor of Fine Arts degree in Graphic Design from the Pratt Institute, where she honed her skills in visual communication and design. Her academic achievements, combined with her practical industry experience, have been essential in shaping Maptote's distinctive brand identity and product design.
Areas of Expertise
- Consumer product design and development
- Brand strategy and marketing
- Retail and e-commerce channel management
- Collaborative team leadership
- Design-focused product innovation
Professional Impact
Under Rachel's leadership, Maptote has become a recognized leader in the map-themed lifestyle products market, known for its high-quality, design-forward offerings. The company's products have been featured in numerous publications, including The New York Times, Dwell, and Vogue, and have garnered a loyal customer base among travel enthusiasts and design-conscious consumers.
Conclusion
Rachel Berick's exceptional expertise in product design, brand development, and business strategy has been instrumental in Maptote's success. As the company continues to expand its reach and diversify its product offerings, Rachel remains focused on driving innovation, fostering a collaborative work culture, and delivering exceptional value to Maptote's growing customer base.
