Rachel Betterbid

Digital Marketing Executive | Proven Leader in Driving Measurable Online Growth

Professional Overview
Rachel Betterbid is a seasoned digital marketing executive with over 8 years of experience in developing and executing successful online strategies. As the Vice President of Digital Marketing at Coalmarch by WorkWave, she is responsible for leading a team of digital experts to drive measurable growth and online visibility for the company's client base.

Experience Summary

Current Role
In her current role as Vice President of Digital Marketing at Coalmarch by WorkWave, Rachel oversees all aspects of the company's digital marketing efforts, including search engine optimization (SEO), paid advertising, social media, email marketing, and content creation. Under her leadership, the digital marketing team has consistently delivered exceptional results, helping clients achieve significant increases in website traffic, lead generation, and revenue.

Career Progression
Prior to her current role, Rachel gained valuable experience as a Marketing and Public Relations Intern at Edge of Urge, Inc., where she honed her skills in content creation, social media management, and public relations. Her strong performance and proven ability to deliver results have propelled her career, leading to her current position as a key member of the Coalmarch by WorkWave leadership team.

Academic Background
Rachel holds a Bachelor's degree in Marketing from the University of North Carolina, where she graduated with honors. Her academic background provides a solid foundation for her expertise in digital marketing and strategic planning.

Areas of Expertise

• Search Engine Optimization (SEO)

• Paid Advertising (PPC, Social Media Advertising)

• Content Marketing and Creation

• Social Media Strategy and Management

• Email Marketing and Automation

• Data Analytics and Reporting

• Cross-Functional Team Leadership and Collaboration

Professional Impact
Under Rachel's leadership, the digital marketing team at Coalmarch by WorkWave has consistently exceeded client expectations, delivering measurable results that have driven significant business growth. Her strategic approach, data-driven decision making, and ability to build high-performing teams have made her a valuable asset to the organization.

Conclusion
With her extensive experience, proven track record of success, and innovative mindset, Rachel Betterbid is a digital marketing executive poised to continue driving transformative change and delivering exceptional results for Coalmarch by WorkWave and its clients. Her commitment to staying at the forefront of industry trends and leveraging the latest digital marketing technologies positions her as a trusted advisor and strategic partner in the ever-evolving digital landscape.