Rachel Bunting

Vice President of Marketing

Professional Overview
Rachel Bunting is an accomplished marketing executive with over a decade of experience driving strategic brand growth and digital transformation. As the Vice President of Marketing at Brevity, she is responsible for leading the company's integrated marketing initiatives, including content strategy, social media, and performance marketing, to elevate the brand's visibility and engagement with its target audience.

Experience Summary

Current Role
At Brevity, Rachel oversees the development and execution of the company's marketing roadmap, collaborating cross-functionally to align marketing efforts with broader business objectives. She has spearheaded the implementation of data-driven strategies that have resulted in a significant increase in website traffic, social media following, and lead generation for the company.

Career Progression
Prior to her current role, Rachel held senior marketing positions at leading retail and e-commerce brands, including Bed Bath & Beyond, Victoria's Secret, and The Laundress. In these roles, she demonstrated a proven track record of successfully launching new products, driving omnichannel campaigns, and optimizing digital marketing initiatives to enhance brand awareness and customer engagement.

Rachel's entrepreneurial spirit is evident in her experience as the founder of TheVacationistaTravel.com, where she showcased her expertise in content creation, photography, and digital marketing. This experience has enabled her to bring a unique, innovative perspective to her work at Brevity.

Academic Background
Rachel holds a Bachelor of Journalism in Strategic Communication from the University of Missouri-Columbia, where she honed her skills in marketing, public relations, and digital media.

Areas of Expertise

• Omnichannel marketing strategy and execution

• Content creation and digital asset management

• Social media marketing and influencer partnerships

• Performance marketing and data-driven optimization

• Brand positioning and campaign development

• Cross-functional collaboration and team leadership

Professional Impact
At Brevity, Rachel has spearheaded the development of a comprehensive marketing strategy that has resulted in a 25% increase in website traffic and a 30% growth in the company's social media following. She has also successfully launched several high-performing product campaigns, driving a 15% lift in sales and a 20% improvement in customer acquisition.

Conclusion
With her extensive experience, innovative mindset, and strong track record of success, Rachel Bunting is positioned to drive continued growth and transformation at Brevity. Her strategic vision, data-driven approach, and collaborative leadership style make her a valuable asset to the organization as it navigates the evolving marketing landscape.