Rachel Davis

Professional Summary

Professional Overview
Rachel Davis is an accomplished digital marketing and brand strategy professional with over 15 years of experience driving growth for global consumer brands. As the Director of Digital Go-to-Market (GTM) at Grendene Global Brands, she is responsible for developing and executing innovative digital marketing campaigns that enhance brand awareness and drive e-commerce sales. With a strong background in international marketing, sales operations, and brand consulting, Rachel has a proven track record of delivering measurable results and creating impactful strategies to propel brands forward.

Experience Summary

Current Role
As the Director of Digital GTM at Grendene Global Brands, Rachel leads a team of digital marketing specialists in developing and implementing comprehensive digital strategies across the company's portfolio of footwear and lifestyle brands. She is responsible for managing all digital marketing initiatives, including search engine optimization (SEO), social media campaigns, content creation, and e-commerce optimization. Under her leadership, the digital GTM team has achieved a 25% increase in online sales and a 35% improvement in website traffic and engagement.

Career Progression
Prior to her current role, Rachel held various marketing and sales leadership positions, including Senior Director of International Marketing at PopSockets, where she was instrumental in expanding the brand's global presence, and Director of Sales and Marketing at Verde Natural, where she drove a 20% year-over-year revenue growth. She also has experience in brand consulting, providing strategic guidance to clients on digital transformation and brand positioning.

Academic Background
Rachel holds a Bachelor of Science in Business Administration from the University of Texas at Austin, with a concentration in Marketing. She is a continuous learner, regularly attending industry conferences and workshops to stay abreast of the latest trends and best practices in digital marketing and brand strategy.

Areas of Expertise

• Digital marketing strategy and execution

• E-commerce optimization and performance marketing

• International marketing and brand expansion

• Sales operations and go-to-market strategy

• Brand consulting and strategic positioning

• Cross-functional team leadership and collaboration

Professional Impact
Throughout her career, Rachel has been recognized for her ability to drive tangible results and make a significant impact on the brands she has worked with. She has been invited to speak at industry events, sharing her insights on leveraging digital channels to enhance brand visibility and engage with consumers. Rachel's expertise and strategic vision have been instrumental in helping her clients and employers achieve their growth objectives.

Conclusion
With her extensive experience in digital marketing, brand strategy, and global expansion, Rachel Davis is a versatile and highly sought-after professional. As the Director of Digital GTM at Grendene Global Brands, she continues to push the boundaries of what's possible in the digital landscape, delivering innovative solutions that drive measurable success for the company and its portfolio of brands.