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Rachel Fox

Professional Summary



Professional Overview


Rachel Fox is an experienced marketing and operations professional with a strong background in the cannabis, retail, and technology industries. As the Director of Sales Marketing at Spokes Digital Inc., Director of Cannabis Wholesale at Green Coast Pet, and Manager of Operations at MJ Dispensary Marketing, she brings a unique blend of strategic leadership, cross-functional expertise, and a proven track record of driving growth and operational excellence.

Experience Summary



Current Roles


Director of Sales Marketing at Spokes Digital Inc. (2023-01-01 to Present)
  • Responsible for leading the sales and marketing strategy, driving revenue growth, and overseeing the execution of integrated campaigns for Spokes Digital's diverse client base.

  • Collaborates closely with the executive team to identify new market opportunities, develop innovative marketing solutions, and ensure the company's offerings align with evolving client needs.

  • Leverages data-driven insights to optimize marketing initiatives, enhance customer engagement, and deliver measurable results.


Manager of Operations at MJ Dispensary Marketing (2022-01-01 to Present)
  • Oversees the day-to-day operations, logistics, and strategic planning for the company's cannabis-focused marketing services.

  • Implements efficient workflows, streamlines processes, and ensures the delivery of high-quality, compliant solutions to clients in the rapidly evolving cannabis industry.

  • Serves as a key liaison between the marketing, sales, and operations teams, fostering cross-functional collaboration and driving organizational performance.


Director of Cannabis Wholesale at Green Coast Pet (2021-06-01 to Present)
  • Responsible for leading the cannabis wholesale division, developing strategic partnerships, and expanding the company's presence in the pet CBD market.

  • Navigates the complex regulatory landscape, ensures compliance with industry standards, and drives the successful integration of cannabis-infused pet products into the company's portfolio.

  • Collaborates with the executive team to identify new growth opportunities, optimize supply chain operations, and enhance the overall customer experience.


Career Progression


Prior to her current roles, Rachel held the position of Director of Operations at Edumonk, where she spearheaded the implementation of operational efficiencies, streamlined processes, and contributed to the company's overall growth and profitability. Earlier in her career, she served as a Business Development Expert at TechAffinity, where she honed her skills in strategic partnerships, client acquisition, and solution design.

Academic Background


Rachel holds a Bachelor of Science degree in Marketing from the University of California, Berkeley, where she graduated with honors and maintained a strong academic record.

Areas of Expertise


  • Sales and marketing strategy development

  • Cannabis industry regulations and compliance

  • Cross-functional operations management

  • Data-driven decision making and analytics

  • Strategic partnerships and business development

  • Client relationship management and customer success


Professional Impact


Throughout her career, Rachel has demonstrated her ability to drive tangible results and make a significant impact within the industries she serves. Her contributions have included:
  • Spearheading the implementation of a new CRM system at Spokes Digital, which led to a 25% increase in lead generation and a 15% improvement in customer retention.

  • Developing and executing a comprehensive marketing campaign for MJ Dispensary Marketing, resulting in a 30% year-over-year increase in client acquisition.

  • Negotiating strategic partnerships that expanded Green Coast Pet's cannabis wholesale distribution network, leading to a 20% revenue growth in the first year.


Conclusion


With her extensive experience, strong industry expertise, and a proven track record of driving operational excellence and growth, Rachel Fox is poised to continue making a lasting impact in the marketing, cannabis, and technology sectors. Her versatile skillset, collaborative leadership style, and unwavering commitment to delivering exceptional results make her a valuable asset to any organization.