Rachel Harris

Vice President, Trade Marketing

Professional Overview

Rachel Harris is a seasoned marketing professional with over 15 years of experience in the media and entertainment industry. As the Vice President of Trade Marketing at NBCUniversal Media, LLC, she is responsible for leading the company's portfolio sales marketing efforts, driving client engagement, and developing innovative strategies to promote NBCUniversal's diverse media assets.

Experience Summary

Current Role

In her role as Vice President, Trade Marketing, Rachel oversees the development and execution of comprehensive marketing campaigns that showcase NBCUniversal's extensive portfolio of television, digital, and sports properties to key trade partners and advertisers. She is responsible for crafting impactful client experiences, leveraging data-driven insights to optimize marketing efforts, and collaborating with cross-functional teams to deliver measurable results.

Additionally, Rachel serves as the Vice President of Client Experience, Portfolio Sales Marketing, where she is tasked with enhancing the overall client journey and fostering long-term, strategic partnerships with NBCUniversal's most valuable clients.

Career Progression

Prior to her current roles, Rachel held various marketing positions within NBCUniversal, including Director of Portfolio Sales Marketing and Senior Marketing Analyst for the company's Digital Sports division. She began her career at Golf Channel, where she gained valuable experience in sponsorship coordination and event management.

Throughout her career, Rachel has demonstrated a strong aptitude for identifying and capitalizing on emerging market trends, developing targeted marketing campaigns, and building lasting relationships with industry stakeholders. Her ability to translate complex data into actionable insights has enabled her to drive impactful, data-driven marketing strategies that have contributed to the growth and success of NBCUniversal's media portfolio.

Academic Background

Rachel holds a Bachelor of Science degree in Marketing from the University of Florida, where she graduated with cum laude honors.

Areas of Expertise

• Trade marketing strategy and execution

• Portfolio sales and client experience management

• Data-driven marketing analytics and optimization

• Integrated marketing campaign development

• Stakeholder engagement and relationship management

• Cross-functional collaboration and project management

Professional Impact

Under Rachel's leadership, the trade marketing team has consistently exceeded client acquisition and retention targets, resulting in significant revenue growth for NBCUniversal's media portfolio. Her innovative approach to client engagement has earned her recognition within the industry and has positioned NBCUniversal as a trusted partner for leading advertisers and brands.

Conclusion

With her extensive experience, strategic mindset, and proven track record of success, Rachel Harris is a dynamic marketing executive who continues to drive innovation and growth within the media and entertainment industry. Her unwavering commitment to delivering exceptional client experiences and crafting data-driven marketing solutions positions her as a valuable asset to NBCUniversal and its continued expansion.