Rachel Ibrahim

Marketing Coordinator | Chicago, IL, United States

Professional Overview

Rachel Ibrahim is a versatile marketing professional with extensive experience in the cannabis industry. She currently serves as a Marketing Coordinator at Dispensary33, where she is responsible for developing and executing integrated marketing campaigns, managing social media channels, and supporting the brand's overall marketing strategy.

Experience Summary

Current Role

As the Marketing Coordinator at Dispensary33, Rachel is responsible for creating and implementing innovative marketing strategies to promote the company's product offerings and enhance brand visibility. Her key contributions include:

• Developing and executing social media campaigns that have increased the company's online engagement by 30% year-over-year

• Collaborating with the sales team to create targeted promotional materials that have driven a 15% increase in customer conversions

• Analyzing market trends and customer data to inform the development of new marketing initiatives that align with the company's business objectives

Career Progression

Rachel's career in marketing and brand management spans over a decade, with notable experience in the cannabis and hospitality industries. Prior to her current role, she served as a Brand Manager at Spark'd Dispensary, where she spearheaded the launch of a successful loyalty program that resulted in a 20% increase in repeat customer visits.

Earlier in her career, Rachel held positions as a Marketing Director at Zanies Comedy Club and an Account Executive at Yelp, where she honed her skills in digital marketing, event planning, and client relationship management.

Academic Background

Rachel holds a Bachelor of Arts degree in Marketing and Communications from Columbia College Chicago, where she graduated with distinction. Her educational background has provided her with a strong foundation in strategic marketing principles, consumer behavior, and data analysis.

Areas of Expertise

• Integrated marketing campaign development and execution

• Social media marketing and community management

• Brand strategy and positioning

• Customer segmentation and targeted outreach

• Event planning and experiential marketing

• Data analysis and performance reporting

Professional Impact

Throughout her career, Rachel has demonstrated a proven track record of driving measurable business results through her innovative marketing strategies and collaborative approach. Her contributions have been recognized by industry peers, and she is known for her ability to translate complex data into actionable insights that inform strategic decision-making.

Conclusion

Rachel Ibrahim is a driven and versatile marketing professional with a passion for the cannabis industry. With her extensive experience, strong analytical skills, and creative problem-solving abilities, she is well-positioned to continue making a significant impact on the brands and organizations she serves.