Professional Summary
Professional Overview
Rachel Kiessling is an experienced Digital Experience Manager with a strong background in digital merchandising and e-commerce strategy. She currently oversees the digital experience at The TJX Companies, Inc., leading a team responsible for enhancing the online shopping journey and driving customer engagement.
Experience Summary
Current Role
As the Manager of Digital Experience at The TJX Companies, Inc., Rachel is responsible for developing and implementing innovative digital strategies to optimize the customer experience across the organization's online platforms. In this role, she manages a team of digital experts, overseeing the design, content, and functionality of the company's e-commerce websites and mobile applications. Rachel's leadership has been instrumental in driving increased user engagement, improving conversion rates, and expanding the company's digital footprint.
Career Progression
Rachel's career at The TJX Companies, Inc. has been marked by a steady progression of responsibilities and achievements. She started as a Digital Merchandising Specialist, quickly advancing to a Supervisor role and then a Digital Experience Manager position. In these roles, she demonstrated her ability to understand customer needs, analyze data, and implement strategies that delivered measurable results. Rachel's comprehensive knowledge of digital merchandising, user experience, and e-commerce best practices has been a valuable asset in driving the company's digital transformation.
Academic Background
Rachel holds a Bachelor's degree in Business Administration from the University of Massachusetts Amherst, with a concentration in Marketing. During her studies, she developed a strong foundation in consumer behavior, digital marketing, and data analytics, which she has successfully applied throughout her professional career.
Areas of Expertise
- Digital experience and user interface design
- E-commerce strategy and optimization
- Online merchandising and product presentation
- Data-driven decision making and performance analysis
- Cross-functional collaboration and team leadership
Professional Impact
Under Rachel's leadership, the digital experience at The TJX Companies, Inc. has seen significant improvements, including a 15% increase in online conversion rates and a 20% growth in mobile app engagement. Her ability to leverage data insights and industry trends has enabled the company to stay ahead of the curve, delivering a seamless and personalized shopping experience for its customers.
Conclusion
With her extensive experience in digital merchandising and a proven track record of driving innovation, Rachel Kiessling is a valuable asset to The TJX Companies, Inc. As the Manager of Digital Experience, she continues to enhance the company's online presence and position it for long-term success in the ever-evolving retail landscape.
