Rachel Makofsky
Senior Manager, Partnerships & Business Development
New York, New York, United States
Professional Overview
Rachel Makofsky is an experienced Senior Manager of Partnerships and Business Development at WebMD, a leading provider of health information and services. With a strong focus on strategic partnerships and driving business growth, she leverages her expertise in the healthcare industry to create innovative collaborations and expand WebMD's reach.
Experience Summary
Current Role
As the Senior Manager of Partnerships and Business Development at WebMD, Rachel is responsible for identifying and cultivating valuable partnerships with healthcare organizations, digital platforms, and industry stakeholders. She plays a crucial role in negotiating and structuring partnership agreements, ensuring mutually beneficial arrangements that drive revenue growth and enhance WebMD's product offerings. Rachel's ability to analyze market trends, assess partnership opportunities, and effectively communicate the value proposition has been instrumental in expanding WebMD's partner ecosystem and increasing the company's visibility in the healthcare sector.
Career Progression
Prior to her current role, Rachel held positions at leading healthcare technology companies, where she honed her skills in business development, strategic planning, and client relationship management. Her experience in navigating the complex healthcare landscape and her proven track record of successful partnership initiatives have made her a valuable asset to the WebMD team.
Academic Background
Rachel holds a Bachelor of Science degree in Business Administration from the University of Pennsylvania, where she graduated with honors. Her academic achievements and specialized coursework in healthcare management and entrepreneurship have contributed to her deep understanding of the industry and her ability to identify and capitalize on emerging opportunities.
Areas of Expertise
- Partnership and business development strategy
- Healthcare industry knowledge and market trends
- Contract negotiation and agreement structuring
- Relationship management and stakeholder engagement
- Project management and cross-functional collaboration
- Data analysis and performance reporting
Professional Impact
During her tenure at WebMD, Rachel has spearheaded numerous successful partnership initiatives, including a strategic alliance with a leading telemedicine provider that expanded WebMD's digital health offerings and a joint venture with a major pharmaceutical company to develop patient education resources. Her ability to identify and pursue high-impact opportunities has contributed to WebMD's growth and strengthened its position as a trusted source of health information and services.
Conclusion
With her extensive experience in the healthcare industry, proven track record of successful partnerships, and strong business acumen, Rachel Makofsky is a valuable asset to the WebMD team. She is well-positioned to continue driving the company's strategic growth and creating innovative collaborations that enhance the overall patient experience and improve health outcomes.
