Professional Summary
Professional Overview
Rachel Mezzatesta is an accomplished marketing executive with over 20 years of experience driving strategic and innovative marketing initiatives. As the Vice President of Marketing at EQengineered, she spearheads the company's marketing efforts, leveraging her deep expertise in digital marketing, brand development, and marketing operations to propel the organization's growth.
Experience Summary
Current Role
As the Vice President of Marketing at EQengineered, a leading engineering and manufacturing firm, Rachel is responsible for developing and executing comprehensive marketing strategies that align with the company's business objectives. She oversees all aspects of the marketing function, including digital marketing, content creation, demand generation, and marketing operations. Under her leadership, the marketing team has successfully increased brand awareness, generated qualified leads, and enhanced the company's online presence.
Career Progression
Prior to joining EQengineered, Rachel served as the CEO of Socially Savvy, a social media marketing agency, where she worked with clients across various industries to develop and implement effective social media strategies. She has also held the role of Director of Marketing at MilitaryJobTransition.com, where she led the marketing team in driving recruitment and engagement initiatives. Earlier in her career, Rachel was the Owner of Advanced Sales and Marketing, a boutique consulting firm, and a Real Estate Agent at Century 21.
Academic Background
Rachel holds a Bachelor of Arts degree in Marketing from the University of New Hampshire, where she graduated with honors.
Areas of Expertise
- Digital marketing strategy and execution
- Brand development and positioning
- Marketing operations and campaign management
- Lead generation and demand capture
- Social media marketing and community engagement
- Strategic planning and data-driven decision making
Professional Impact
Under Rachel's leadership, the marketing team at EQengineered has achieved several noteworthy accomplishments, including a 35% increase in website traffic, a 25% improvement in lead conversion rates, and the successful launch of a highly engaging social media campaign that resulted in a 60% increase in brand followers.
Conclusion
With her proven track record of driving marketing excellence and her commitment to continuous improvement, Rachel Mezzatesta is poised to continue making a significant impact on the organizations she serves. Her breadth of experience, strategic mindset, and passion for marketing make her a valuable asset in any organization.
