Professional Summary

Professional Overview

Rachel Pedicini is an experienced e-commerce executive with a proven track record of driving digital transformation and business growth. As the Vice President of E-commerce at Casper, she is responsible for leading the company's omnichannel strategy, optimizing the online customer experience, and accelerating revenue through innovative digital initiatives.

Experience Summary

Current Role

As the Vice President of E-commerce at Casper, Rachel is responsible for overseeing the company's entire e-commerce operation, including strategy, merchandising, marketing, and analytics. She has been instrumental in driving the brand's digital transformation, leveraging data-driven insights to enhance the customer journey and optimize conversion rates. Under her leadership, Casper has seen a significant increase in online sales and improved profitability.

Career Progression

Prior to her current role, Rachel held various leadership positions in the retail and e-commerce industry. She served as the AVP of Digital Merchandising at Ascena Retail Group, Inc., where she was responsible for developing and implementing digital strategies across the company's portfolio of brands. Before that, she held roles as the Merchandising Director of Outlet E-Commerce at ANN INC and Senior Product Manager at Gap Inc., where she gained extensive experience in digital merchandising, product management, and e-commerce operations.

Academic Background

Rachel holds a degree from Binghamton University, where she specialized in relevant fields.

Areas of Expertise

• E-commerce strategy and operations

• Digital merchandising and product management

• Omnichannel customer experience optimization

• Data-driven decision making and analytics

• Retail industry knowledge and trends

Professional Impact

Throughout her career, Rachel has demonstrated a strong ability to drive digital transformation and deliver measurable business results. At Casper, she has been instrumental in implementing innovative e-commerce initiatives that have contributed to the company's growth and profitability. Her data-driven approach and strategic vision have earned her recognition as a leader in the industry.

Conclusion

With her extensive experience in the retail and e-commerce industry, Rachel Pedicini is a passionate and results-oriented professional who is well-equipped to navigate the evolving digital landscape. As the Vice President of E-commerce at Casper, she is committed to leveraging her expertise to enhance the company's online presence, improve the customer experience, and drive long-term business success.