Professional Summary
Professional Overview
Rachel Ricks is an accomplished marketing executive with a proven track record of driving growth and improving performance for leading consumer brands. As the Vice President of Performance Marketing at Ivy City Co., she leverages her deep expertise in paid media, social strategy, and enterprise-level account management to deliver exceptional results.
Experience Summary
Current Role
In her current role as VP of Performance Marketing at Ivy City Co., Rachel is responsible for overseeing all paid media and digital marketing initiatives. She leads a talented team of performance marketing specialists to devise and implement winning strategies that maximize return on investment and drive sustainable business growth. Under her leadership, Ivy City Co. has seen a 28% increase in online revenue and a 35% improvement in customer acquisition costs.
Career Progression
Prior to joining Ivy City Co., Rachel served as the Director of Paid Media at DIME Beauty Co., where she spearheaded the brand's digital advertising efforts and achieved a 43% year-over-year increase in digital revenue. Before that, she held progressive leadership roles at Disruptive Advertising, including Director of Paid Social and Enterprise Account Lead, where she demonstrated her ability to drive innovation and deliver exceptional results for her clients.
Academic Background
Rachel holds a Bachelor of Arts degree in Communications from Brigham Young University, where she graduated cum laude and was recognized for her academic excellence.
Areas of Expertise
- Paid media strategy and optimization
- Social media marketing and advertising
- Enterprise-level account management
- Cross-channel performance marketing
- Data analysis and ROI-driven decision making
- Team leadership and talent development
Professional Impact
Throughout her career, Rachel has spearheaded numerous high-profile initiatives that have had a significant impact on the businesses she has served. As the Director of Paid Media at DIME Beauty Co., she implemented a comprehensive digital advertising strategy that resulted in a 43% increase in online revenue and a 28% reduction in customer acquisition costs. In her previous role at Disruptive Advertising, Rachel played a key role in expanding the agency's enterprise-level client portfolio, securing several high-profile accounts and driving exceptional results for her clients.
Conclusion
With her extensive experience, strategic mindset, and proven track record of success, Rachel Ricks is a dynamic marketing leader poised to drive continued growth and innovation at Ivy City Co. Her passion for leveraging data-driven insights to unlock new opportunities and her ability to build and lead high-performing teams make her a valuable asset to any organization.
