Professional Summary
Professional Overview
Rachel Roop is an accomplished sales executive with over 15 years of experience driving revenue growth and leading high-performing teams. As the VP of Sales at BrightPlan, she is responsible for overseeing the company's sales strategy, pipeline development, and client relationship management across key industry verticals.
Experience Summary
Current Role
As the VP of Sales at BrightPlan, a leading provider of comprehensive financial wellness solutions, Rachel is responsible for leading a team of sales professionals to achieve ambitious revenue targets. In this role, she has successfully expanded the company's customer base, resulting in a 25% increase in annual recurring revenue within the first year. Rachel's strategic vision, strong negotiation skills, and ability to build lasting client relationships have been instrumental in BrightPlan's continued growth and market leadership.
Career Progression
Prior to joining BrightPlan, Rachel held various sales leadership roles at Ascentis Human Capital Management Software. As the VP of Sales - East Region, she led a team of 30 sales professionals, surpassing revenue goals by 15% year-over-year. She also served as the Director of Channels and Central Region, where she spearheaded the company's channel partner program and drove significant revenue growth in the central United States. Earlier in her career, Rachel excelled as a National Business Development Manager and Account Executive at Ascentis, as well as a Sales Executive at ADP.
Academic Background
Rachel holds a Bachelor of Science degree in Business Administration from the University of Kentucky, where she graduated with honors.
Areas of Expertise
- Strategic sales planning and execution
- Team leadership and performance management
- Account management and client relationship building
- Prospecting, lead generation, and pipeline development
- SaaS (Software-as-a-Service) sales in the HR tech industry
- Consultative selling and solution-based approach
Professional Impact
Throughout her career, Rachel has consistently demonstrated her ability to drive revenue growth, exceed sales targets, and build high-performing sales teams. Her industry expertise, strong communication skills, and collaborative leadership style have earned her a reputation as a trusted partner to her clients and a respected leader within the HR technology sector.
Conclusion
With her proven track record of success, Rachel Roop is well-positioned to continue driving the sales growth and strategic direction of BrightPlan. Her commitment to delivering exceptional results and her deep understanding of the HR technology landscape make her a valuable asset to the organization and a respected leader in the industry.
