Professional Overview
Rachel Sacks-Hoppenfeld is a seasoned digital and ecommerce executive with over a decade of experience driving growth and innovation for leading consumer brands. As the current VP of Digital and Ecommerce at TULA Skincare, she is responsible for spearheading the brand's omnichannel digital strategy, enhancing the customer experience, and accelerating ecommerce revenue.
Experience Summary
Current Role
In her current role at TULA Skincare, Rachel oversees the brand's entire digital and ecommerce footprint, including website optimization, digital marketing, performance analytics, and new channel expansion. Under her leadership, the brand has seen significant year-over-year growth in online sales and significant improvements in key metrics such as conversion rate and customer lifetime value.
Career Progression
Prior to joining TULA, Rachel held senior digital and ecommerce roles at prominent beauty and lifestyle brands, including Studs, Ourself, DevaCurl, and Anheuser-Busch InBev. Throughout her career, she has demonstrated a strong track record of delivering measurable results, launching successful digital initiatives, and building high-performing teams.
Academic Background
Rachel holds an MBA in Marketing and Luxury Marketing from the prestigious NYU Stern School of Business, where she honed her strategic and analytical skills. She also earned a Bachelor's degree in Sociology and Philosophy from Tulane University.
Areas of Expertise
Rachel's areas of expertise include digital transformation, omnichannel strategy, ecommerce optimization, performance marketing, customer experience design, and data-driven decision making. She is adept at leveraging the latest technologies and analytics tools to drive growth and enhance brand engagement.
Professional Impact
During her tenure at Ourself, Rachel spearheaded the brand's successful ecommerce expansion, driving a 35% increase in online revenue and a 20% improvement in customer conversion rates. At DevaCurl, she led the development and launch of a new direct-to-consumer platform, resulting in a 25% increase in online sales and a 15% reduction in customer acquisition costs.
Conclusion
With her extensive experience, data-driven approach, and forward-thinking mindset, Rachel Sacks-Hoppenfeld is poised to continue making a significant impact in the digital and ecommerce landscape. As VP of Digital and Ecommerce at TULA Skincare, she is well-equipped to drive the brand's digital transformation and enhance the customer experience, positioning it for sustained growth and success.
