Professional Summary

Professional Overview

Rachel Scheinfeld is a seasoned marketing and strategy executive with over a decade of experience driving growth and innovation across the consumer packaged goods and entertainment industries. As the Vice President of Marketing & Strategy at Level99 Entertainment, she is responsible for shaping the company's long-term vision, leading cross-functional teams, and implementing data-driven strategies to enhance brand awareness, customer engagement, and revenue generation.

Experience Summary

Current Role

As the VP of Marketing & Strategy at Level99 Entertainment, Rachel is responsible for overseeing the company's marketing initiatives, developing comprehensive strategic plans, and spearheading the execution of key projects. She collaborates closely with the executive team to identify new market opportunities, optimize marketing channels, and drive sustainable business growth. Under her leadership, Level99 has expanded its customer base, diversified its product portfolio, and strengthened its industry reputation.

Career Progression

Prior to her current role, Rachel held various leadership positions at The Kraft Heinz Company, where she demonstrated her expertise in eCommerce strategy, omnichannel content management, and brand development. As the Head of eCommerce North America, she successfully implemented innovative digital solutions that resulted in a significant increase in online sales and customer loyalty. Rachel also gained valuable experience as a Business Consultant at LesserEvil Brand Snack Co., where she leveraged her strategic insights to help the company navigate complex industry challenges and explore new avenues for growth.

Academic Background

Rachel holds a Bachelor of Arts degree in Marketing and Communications from the University of Southern California, where she graduated with Honors. During her time at USC, she was actively involved in several student organizations and completed a prestigious summer internship at Anthos Capital, further strengthening her financial acumen and investment analysis skills.

Areas of Expertise

Strategic marketing and brand management

Omnichannel customer experience optimization

eCommerce and digital transformation

Data-driven decision making and analytics

Cross-functional team leadership and collaboration

Business consulting and strategic advisory

Professional Impact

Throughout her career, Rachel has demonstrated a proven track record of driving measurable results. At The Kraft Heinz Company, she spearheaded the development and implementation of a comprehensive eCommerce strategy that led to a 25% increase in online sales within the first year. As a Business Consultant at LesserEvil Brand Snack Co., Rachel's strategic recommendations helped the company secure a new distribution partnership, resulting in a 15% growth in revenue.

Conclusion

With her extensive experience, strategic mindset, and innovative approach, Rachel Scheinfeld is poised to make a significant impact in the marketing and entertainment industries. As the VP of Marketing & Strategy at Level99 Entertainment, she is committed to leveraging her expertise to enhance the company's competitive position, drive sustainable growth, and deliver exceptional value to its stakeholders.