Rachel Schultz

Director, Content and Product Marketing

Professional Overview
Rachel Schultz is an accomplished marketing and communications professional with extensive experience in content strategy, product marketing, and brand development. As the Director of Content and Product Marketing at Chatmeter, she spearheads the creation and distribution of impactful content to drive customer engagement and product adoption.

Experience Summary

Current Role
In her current role at Chatmeter, Rachel is responsible for developing and executing the company's content and product marketing strategies. She oversees the creation of high-quality content, including blogs, webinars, and social media posts, that educates and informs Chatmeter's target audience. Additionally, she collaborates closely with the product team to ensure effective positioning and promotion of the company's suite of products.

Career Progression
Prior to joining Chatmeter, Rachel served as the Director of Content Marketing at CB Insights, where she led a team of content creators and strategists to produce thought-provoking and data-driven content that positioned the company as a leading voice in the industry. Before that, she held various roles at Coveo, including Director of Communications and Senior Manager of Editorial, where she played a pivotal role in shaping the company's brand and content initiatives.

Throughout her career, Rachel has demonstrated a track record of driving measurable results. At CB Insights, she spearheaded the development of a content calendar that resulted in a 40% increase in website traffic and a 25% growth in email subscriber base. At Coveo, she led the launch of a successful content hub that generated over 1,000 new leads within the first six months.

Academic Background
Rachel holds a Bachelor of Arts degree in Journalism and Mass Communication from the University of Texas at Austin, where she graduated with honors.

Areas of Expertise

• Content strategy and creation

• Product marketing and positioning

• Digital marketing and social media

• Brand development and promotion

• Audience engagement and lead generation

Professional Impact
Rachel's expertise in content and product marketing has earned her recognition as a thought leader in the industry. She has been featured in leading publications, such as Entrepreneur and Content Marketing Institute, where she has shared her insights on effective content strategies and the role of content in driving business growth.

Conclusion
With her extensive experience, strategic mindset, and proven track record of success, Rachel Schultz is poised to make a significant impact in her role as the Director of Content and Product Marketing at Chatmeter. She is committed to leveraging her skills and expertise to help the company achieve its growth objectives and solidify its position as a market leader.