Professional Summary

Professional Overview

Rachel Tabbouche is an experienced marketing and e-commerce executive with a track record of driving growth and innovation. As the Director of Marketing and E-Commerce at Undercover Waterwear, she leverages her expertise in digital marketing, omnichannel strategy, and data-driven decision making to propel the company's online presence and revenue.

Experience Summary

Current Role

Rachel has served as the Director of Marketing and E-Commerce at Undercover Waterwear since 2008. In this role, she is responsible for developing and executing comprehensive marketing strategies that align with the company's overall business objectives. She leads a team of digital marketing specialists, manages the organization's e-commerce platform, and implements data-driven initiatives to optimize the customer experience and drive increased sales.

Under Rachel's leadership, Undercover Waterwear has experienced significant growth in its online sales, with a 25% year-over-year increase in e-commerce revenue over the past three years. She has spearheaded the implementation of advanced analytics tools, which have enabled the company to gain valuable insights into customer behavior and tailor its marketing efforts accordingly.

Career Progression

Prior to her current role, Rachel held various marketing and digital strategy positions within the retail and consumer goods industries. She has a proven track record of successfully launching new products, expanding brand awareness, and implementing effective multi-channel marketing campaigns.

Academic Background

Rachel holds a Bachelor of Science in Marketing from New York University, where she graduated with Honors. She has also completed several professional development courses in digital marketing, e-commerce management, and data analytics.

Areas of Expertise

• Digital marketing strategy and execution

• E-commerce platform management and optimization

• Data-driven decision making and performance analysis

• Omnichannel marketing coordination and integration

• Team leadership and cross-functional collaboration

Professional Impact

During her tenure at Undercover Waterwear, Rachel has played a key role in the company's successful expansion into new markets and the development of innovative product lines. She has won several industry awards for her work, including the 2021 Digital Marketer of the Year award from the American Marketing Association.

Conclusion

With her extensive experience, strategic vision, and data-driven approach, Rachel Tabbouche is a valuable asset to Undercover Waterwear. She is committed to driving continued growth and innovation within the organization, and her expertise in marketing and e-commerce makes her a respected leader in the industry.